Carlton United Breweries

About


Brand Evolution

Carlton Brewery was one of Melbourne’s first breweries. It went on to become the namesake of Australia’s biggest beer brand.

The history of Carlton and United Breweries began when Carlton, Foster’s, Victoria, Shamrock, Castlemaine and McCracken breweries formed into a group known as the Society of Melbourne Brewers in 1903. The merger allowed CUB to remain profitable in what had been an unprofitable market.

In 1907 this group merged into a single company known as Carlton and United Breweries. The company was publicly listed in 1913. Over time it acquired many other breweries, and became the internationally renowned brewer we know today.

In 2011, the next chapter of the CUB story begins.