Carlton & United Breweries


27 Sep 2017

Carlton & United Breweries (CUB), in partnership with CUB’s global company, AB InBev, today announced they will be bringing the first ever Hack the World event to Melbourne.

Hack the World is AB InBev’s innovation platform and global community through which it commits to work with start-ups, innovators, entrepreneurs and students, building solutions to bring people together for a better world.

The first Australian Hack the World event is looking for innovators, data scientists and entrepreneurs to hack the world together and find solutions to real business problems from 7- 8 October.

Sponsored and hosted by CUB at the company’s head office in Southbank, Melbourne, the event is partnered by Amazon Web Services (AWS), Aruba, a Hewlett Packard Enterprise Company, and organised by AngelHack.

AB InBev’s VP of Solutions for Asia Pacific South, Ken Cousins, said he was excited to bring Hack the World to Melbourne and to harness the creativity and innovation of Australians for the first time through this platform.

“We want to partner with great minds to give them the environment, mentoring and a stage to showcase their talents.”

“Through 36 hours of hacking real business problems, designers, developers and idea generators will collaborate to find the most innovative solutions through leveraging new technology. Bring your analytical and technical drive – we are ready!,” Mr Cousins said.

Hack the World teams will compete to help reimagine how to engage and transact with customers and consumers, to push the boundaries of what’s possible and help CUB shape the future of the beer industry.

Participants will have the chance to share in great prizes, including the possibility to join the talented CUB team and see their ideas rolled out through the business.

The winning team will receive a prize of $10,000 to develop their innovation and an AWS device for every team member. Other prizes include $5,000 AWS credits for both the best consumer and customer solution.

For more information on the event and for your opportunity to participate in bringing innovation to the Australian and Global beer world, please visit:


About CUB

Carlton & United Breweries (CUB) is one of the most iconic beer companies in Australia with our history dating back to 1832.

We brew some of Australia’s most famous beers, including Victoria Bitter, Carlton Draught, Crown Lager, Pure Blonde, Cascade, The Yak Ales, Great Northern as well as ciders including Mercury, Little Green and Bonamy’s. Our stable of brands includes global and premium beer brands such as Corona, Budweiser, Stella Artois. CUB is part of the AB InBev family.

About AB-Inbev

Anheuser-Busch InBev, a Belgian-based public traded company (Euronext: ABI), is the world’s leading brewer. Our brewing heritage dates back more than 600 years to the Den Hoorn brewery in Leuven, Belgium, home to Stella Artois. We sell our beer in more than 150 countries. We are committed to brewing the best beers using the finest, natural ingredients. Our beers include Stella Artois, Corona, Budweiser, Becks, and Hoegaarden.

ABI is committed to a cleaner world. Earlier this year we committed to secure 100% of our purchased electricity from renewable sources by 2025.

For more information about Anheuser-Busch InBev, please visit

About AngelHack

AngelHack is the world’s largest and most diverse global hacker community, helping to drive open innovation of tech products, platforms and brands with extraordinary smarts, scale and speed. Known as pioneers of global hackathons, for more than 3 years, AngelHack has partnered with corporate change-makers at Comcast NBCUniversal, Hasbro, IBM, and Hearst to run themed, global initiatives designed to rapidly get them ideas with market traction while helping them build relationships with the workforce of the future. Find out more at

Media Contacts


View all News