With the highly anticipated return of the World Surf League kicking off this week at the Quiksilver & Roxy Pro on the Gold Coast, Corona and its long time Australian creative agency MC Creative have built Casa Corona – the ultimate location for spectators to kick back, enjoy ice-cold Coronas and watch the world’s best surfers at one of Australia’s best waves.
A Mexican-style beach bar right on the sand at Snapper Rocks, Casa Corona is open to the public from 9am each day during the competition waiting period, serving refreshments, Mexican food and icy beers from 11AM.
Corona is the official beer of the WSL, through a global partnership which commenced in 2016. The Quiksilver and Roxy Pro is the first event on the WSL calendar and the Casa Corona activation will set the benchmark for Corona’s on site presence at WSL events around the world this year.
“Casa Corona has raised the bar in terms of brand activation for Corona,” said Andrew Vance, Marketing Manager for Corona Australia. “It will no doubt become an iconic part of this event moving forward, and for the next ten days surfing fans will have the opportunity to experience a live interpretation of our From Where You’d Rather Be brand promise.”
For those who are more inclined to participate than spectate, Casa Corona Board Hire is also available on site. Corona has called upon four of its favourite shapers – Neal Purchase Jnr, Dead Kooks, Morning of the Earth Surfboards, and Ben McTavish – to mow through some foam and deliver twelve hand-shaped custom surfboards, available for anyone at the event to borrow and surf.
Casa Corona is open 9AM – 6PM daily during the competition period.