25 Feb

Craft beer to take off in Tassie at Cascade

Craft beer to take off in Tassie at Cascade

Hobart, 25 February 2018. Cascade is delighted to announce a major upgrade of its brewery.

Cascade’s upgrade will secure its future and realise Carlton & United Breweries’ vision for Cascade and Tasmania to become our craft brewing hub for the Asia Pacific region.

CUB is making a $10.3 million capital investment to significantly increase Cascade’s brewing capability and launch Cascade as one of Australia’s leading craft breweries. The brewing upgrade will result in a 65 per cent increase in production at Cascade.

We are particularly grateful to the Tasmanian Government who has backed our vision for Cascade with a $1 million contribution to this significant upgrade.

Cascade will expand its craft brewing options, including brewing experimental beers for our Australian and Asia Pacific region operations. It will also brew a number of beers from some of the world’s leading craft brands.

The beers brewed at Cascade will be distributed to all Australian states, with some exported to the Asia Pacific region. This is good news for Tasmania’s local economy and jobs.

The expansion will secure Cascade’s existing jobs, while also creating jobs in the construction phase and five new ongoing full-time jobs.

“We are thrilled that Cascade will become CUB’s craft brewing hub for the Asia Pacific region. It is testimony to our long-term confidence in Cascade, Hobart and Tasmania”, said Mr Jan Craps, CEO of CUB.

CUB selected Cascade to lead our growth in craft beer for a number of reasons. “We love Tasmania’s vibrancy and confidence and its world renowned reputation for clean food and drink. We’re also backing our team of experienced brewers at Cascade to take us to the next level. We’re going to build on a heritage that commenced when Cascade first brewed for Tasmanians in 1832,” Mr Craps said.

First female Cascade Brewery Manager

We are also proud to announce today the appointment of Anita Holdsworth as Cascade’s new brewery manager. Anita has been selected to lead Cascade’s upgrade and our craft brewing vision.

Anita is the first female to be Cascade’s brewery manager. “Anita brings to the role a dynamic passionate leadership style, perfectly suited to the challenge and the opportunity of growing Cascade as CUB’s craft hub”, Mr Craps said.

Anita started her career working in medical genetics research, moving then into microbiology and chemistry before transitioning to manufacturing. Anita currently leads a diverse brewing and quality team for CUB in Australia, which includes chemists, microbiologists, packaging and brewing specialists.

“I can’t wait to start on this exciting transformation of Cascade. We’re going to do great things building on Cascade’s heritage”, Ms Holdsworth said.

‘I’m excited to have the opportunity to build more partnerships with local Tasmanian companies and connect with local communities. This starts with using even more great, fresh Tasmanian ingredients in our beers and ciders. ”

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