Frequently Asked Questions


Where is the CUB head office located?

Is Victoria Bitter available in the USA?

We do not currently export VB to the USA.

How can I place an order with CUB?

CUB provides a 24 hour, 7 days a week ordering and support service for Trade Customers via the CUB Online portal.

For phone orders and service our Customer Experience Centre is open Monday to Friday from 09:00am till 06:00pm (Melbourne AUS Time) excluding some public holidays.

The Customer Experience Centre does not sell direct to the public. To buy from the Centre you must hold a valid liquor licence.

To register for a new account with CUB please visit or call 13 BEER (13 2337) and follow the prompts for non-existing customers.

How do I have my empty kegs collected?

If you are an on-premise venue and need us to collect your empty CUB kegs please call 13 2337 (13BEER).

I found a CUB keg - what should I do with it?

CUB kegs are clearly marked Carlton & United Breweries (CUB) and should be returned. Selling CUB kegs online or otherwise is illegal.

Contact CUB Consumer Relations on 1800 007 282 to notify us of any lost or stolen kegs. Alternatively, you can return them to the nearest pub for collection.

Can I buy a pallet or keg as a consumer?

Due to liquor regulations, we can’t hire out kegs/pallets directly to consumers. We can only sell kegs/pallets to licensed venues or businesses that have a CUB trade account.

How do I apply for CUB sponsorship?

If you wish to apply for sponsorship, please fill out this application form.

Please note that sponsorship applications require up to five weeks for review. You will be contacted in due course with the outcome of your request.

What does the 'Best before date' on CUB products mean?

The best beer is fresh beer.

Most brewers recommend that beer is consumed as soon as possible after it leaves the brewery. Our beers have a “best before” rather than a “use by” date because regulations for beer relate to quality and product age issues as opposed to health and safety issues. The Australian and New Zealand Food Standards Code require that all alcoholic beverages produced after the end of 2002 carry a Best Before date. The date on the package signifies the date after which the product will no longer have all the quality characteristics that would be found in a freshly packaged beer.

It does not mean however that there is any health risk associated with the product as all packaged beers are pasteurised to ensure that they do not spoil. The changes that occur in package beer are gradual and generally include flavour changes, development of a haze, formation of some sediment or a combination of these. The rate at which these changes occur is dependent on the conditions under which the beer has been kept, with higher temperatures producing a more rapid change.

For many people these changes will be unappealing, but the product itself is not unsafe to drink.

If you have any questions please contact our Consumer Relations Team on 1800 007 282.

Where can I buy CUB merchandise?

We have the following online stores you can purchase merchandise from:

We also have official merchandise for sale at our Brewery Visitor Centre in Melbourne. We’d recommend that you give them a call to check what stock they currently have available. Their contact details are:

Carlton Brewhouse Abbotsford
Cnr Thompson & Nelson Streets
Abbotsford Vic 3067
Ph: 03 9420 6800

Still cannot find what you’re looking for?

Fill out this form and our support team will respond to you promptly or
call our hotline 1800 007 282 during business hours Mon – Fri 9am – 5pm.