01 Aug



Carlton & United Breweries is pleased to announce that Peter Filipovic has been named as Chief Executive Officer (CEO) of CUB and will commence on 1 January 2019.

Peter was born and raised in Melbourne and has worked for CUB for 21 years.

Starting as a graduate at CUB, Peter has had a vast array of experiences across the business, including senior roles in finance and sales before he was appointed as the Australian Business Unit President in 2016.

Peter will succeed the current CEO, Jan Craps, who will become CUB’s Executive Chairman. Peter will report directly to Jan.

During Jan’s time as CEO, CUB achieved strong growth and successfully launched a number of important innovations to set the business up for future success.

Under his leadership CUB has made substantial investments, including partnering with leading craft brewers 4 Pines and Pirate Life, and is upgrading its iconic Cascade Brewery which is becoming its craft brewing hub.

Importantly, CUB has also led the industry with a strong parental leave policy, paid Domestic and Family Violence Leave and a commitment to using 100% renewable energy for electricity in all our breweries.

CUB has continued to diversify its portfolio, with more than 20% of its sales now in low and mid-strength beer. It has also continued to promote its message of moderation in partnership with DrinkWise.

Jan will maintain strong engagement and involvement with CUB in his new role.

Quotes attributable to Peter Filipovic:

“I am looking forward to continuing CUB’s momentum of growth and innovation and working closely with Jan as we take CUB to the next level.”

“As always, our customers and consumers will continue to come first. We’ve been a successful company since 1832 by ensuring our focus is on delivering quality and value to our customers and consumers throughout Australia.”

Quotes attributable to Jan Craps:

“I am proud that CUB has firmly established itself as Australia’s leading brewer, with a range of innovations and sustainability achievements that have set us up well for the future.”

“It has been an honour to lead CUB, and its passionate workforce, at a time of real change in the Australian beer market and I look forward to continuing to serve CUB in my new capacity as Executive Chairman.”

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