Australia’s largest brewery at Yatala, Queensland is now brewing beer with barley traceable back to its farm of origin as part of a groundbreaking deal with Aussie growers The deal means QLD beer lovers can enjoy a VB, Carlton Dry or Pure Blonde knowing it’s been brewed entirely with barley...
Read ArticleAsahi Beverages is delighted to announce the appointment of Mr Danny Celoni as the new CEO of Carlton & United Breweries (CUB) “Danny has built a formidable reputation across the beverages industry in Australia and Asia over 25 years Danny’s proven ability to successfully run large and...
Read ArticleOff the back of last year’s successful launch, iconic brands Volley Australia and Victoria Bitter have joined forces once again to bring you the new and improved quintessential sneaker, the VB Volley 20, launching 4th of October 2021 With the first edition selling out within days, Volley...
Read ArticleClick here for high-res imagery Following on from the record-breaking launch of Thirst A Scent by VB, Victoria Bitter has launched a bigger and bolder version of the product, the Thirst Longneck, just in time for Father’s Day In August 2020, the brewers at Victoria Bitter partnered with...
Read ArticleVictorian beer lovers can now enjoy Carlton Draught, Victoria Bitter and other iconic beers knowing they’ve been brewed with 100% Victorian barley purchased direct from local farmers For the first time in decades, beer brewed entirely with barley sourced straight from Wimmera and Mallee farms...
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