22 Sep 2017
Manly-born 4 Pines and the world’s leading brewer, AB InBev, are joining forces, with AB InBev purchasing 4 Pines.
4 Pines co-founder Jaron Mitchell says, “The reality is, we did a whip around one Friday night during after work drinks at the Truck Bar to see if we were in a position to buy AB InBev. We proposed three goats, a toasted sandwich maker and $315 in five cent coins but it just wasn’t enough to get them excited. What we did find out was that they were pretty keen to buy us.”
The deal will enable 4 Pines to expand its operations and retain and grow their people, culture and identity. 4 Pines will continue to create its iconic beer experiences from its Brookvale and Manly breweries.
The brewers’ joint aspiration is to see the unique 4 Pines identity and operations amplified to become locally famous in Australia and globally celebrated. The access 4 Pines will receive to AB InBev’s global resources will provide a platform to expedite the achievement of 4 Pines’ long term goals of customer & employee experience, environmental & social responsibility and innovation.
“When AB InBev first approached I was sceptical and didn’t think much more of it than an opportunity to nab some grand final tickets. We’ve spent the last 10 years building a business with ideals that have worked for us so far and we weren’t willing to compromise on anything. And we haven’t,” Jaron said.
“Our purpose has always been to restore the fun in people’s lives and forever challenge what the world imagines business should be. So we will keep doing what we’ve always done, except now we are able to realise our long-term goals even sooner and immediately roll out some plans that are seriously epic.”
Jan Craps, President of AB InBev’s Asia Pacific South Zone, said he was incredibly excited to be partnering with 4 Pines.
“Anyone who knows Jaron and the 4 Pines team know they do things differently, which is why we were so interested in teaming up with them.”
“4 Pines is a truly innovative business with a great range of beers, talented people and a genuine, values-driven culture which is incredibly important to us.”
“We will support their ambitious plans for the future, using our expertise and capability to help them get their exceptional beer to more people in Australia and globally.
“4 Pines brewers will continue to make beer from their breweries on Sydney’s Northern Beaches, and continue doing what they do best – having fun making some of the world’s best and most outstanding beers,” Jan Craps said.
The 4 Pines team will be unchanged and management will remain in place to help grow the business.
What you really want to know…
Yes. Some people will think our beer tastes different.
No. It doesn’t.
Yes. 4 Pines will continue to operate all existing venues.
Yes. 4 Pines employees will keep their jobs.
Yes. 4 Pines is now 100% owned by AB InBev.
Yes. The Brookvale brewery will be expanding its capacity in the very near future.
Yes. 4 Pines has already started developing plans for national and global expansion.
Yes. 4 Pines did treat themselves to a case of Crownies to celebrate.
For further information, please contact:
ABOUT 4 PINES BREWING COMPANY
4 Pines’ story started as a conversation, post surf, between a father and son along the lines of ‘where can I get a decent beer?’ and the rest is history. From humble beginnings in 2008, as the Manly BrewPub, to what it is today, 4 Pines is on a lifelong journey with family, friends and community, to restore the fun in people’s lives and forever challenge what the world imagines business should be.
ABOUT ANHEUSER-BUSCH INBEV
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 400 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Castle®, Castle Light®, Leffe® and Hoegaarden®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Chernigivske®, Cristal®, Harbin®, Jupiler®, Klinskoye®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, Sibirskaya Korona®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide. In 2015, on a combined pro forma basis, AB InBev realized 55.5 billion US dollar in revenues (excluding proceeds of JVs and associates).
CARLTON & UNITED BREWERIES (CUB)
In Australia, CUB is a proud part of the AB InBev family. We trace our origins to the mid-nineteenth century when we first brewed Victoria Bitter and even earlier to the Cascade Brewery which commenced brewing in Tasmania in 1832. We employ nearly 1,500 people at our three Australian breweries and various offices around Australia.
CUB brews some of Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light, and the Yak Ales.
CUB is committed to the responsible consumption of alcohol, including working to reduce harmful drinking practices in Australia. CUB was a founding member of DrinkWise and is one of its largest financial contributors.View all News ← Corona Launches Casa Corona At The Quiksilver & Roxy Pro, With A World Class Activation CARLTON & UNITED BREWERIES BRINGS HACK THE WORLD TO AUSTRALIA →