News

26 Aug

Victoria Bitter builds on the success of Thirst. A Scent by VB. with the launch of the Th...

Click here for high-res imagery Following on from the record-breaking launch of Thirst A Scent by VB, Victoria Bitter has launched a bigger and bolder version of the product, the Thirst Longneck, just in time for Father’s Day In August 2020, the brewers at Victoria Bitter partnered with...

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11 Aug

Farmers raise their glasses to home-grown beers

Victorian beer lovers can now enjoy Carlton Draught, Victoria Bitter and other iconic beers knowing they’ve been brewed with 100% Victorian barley purchased direct from local farmers For the first time in decades, beer brewed entirely with barley sourced straight from Wimmera and Mallee farms...

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09 Jul

VB and Linfox start electric truck deliveries as transport revolution accelerates

Victoria Bitter is going green, with the Big Cold Beer to be delivered across Melbourne via electric vehicle from today The historic first will see Australia’s most iconic beer transported in a new Volvo FL all-electric truck, the first-ever electric vehicle in the Linfox fleet And it will be...

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07 Jun

Redback original back on tap in WA

One of the beers that kick started Australia’s craft movement three decades ago is returning on-tap to its place of origin, Western Australia Matilda Bay’s Redback wheat beer was originally created by master brewer Phil Sexton in 1986 Mr Sexton parted ways with the original Matilda Bay...

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