News

09 Feb

Clean drinking water en route to Townsville

More than 80,000 cans of free drinking water will arrive in Townsville next week for people affected by the recent flooding The water will be available to charities and community groups who are supporting residents in the regions Potential recipients include people at evacuation centres,...

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13 Jan

Carlton Dry: We were wrong on ring pulls

In October last year, we replaced the twist tops on our Carlton Dry stubbies with ring pulls We thought this would make Australia’s most uncomplicated beer even simpler We were wrong We’ve listened to our consumers and it’s clear they prefer opening their beers the more traditional...

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27 Nov

Hunt for new take on VB Anthem after 50 years in the makin’

Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired Since...

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18 Nov

YAK ALES TO BE MAJOR SPONSOR OF MARDI GRAS 2019

Yak Ales is delighted to announce it will be a major sponsor of Sydney Gay & Lesbian Mardi Gras for the first time next year This will see the Yaks have a presence across all parts of the Mardi Gras Festival including a float at the fabulous 2019 parade Yaks’ irreverence and boldness make...

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