The Great Northern Brewing Co is launching a premium beer exclusively into the Queensland market for drinkers looking to upgrade their celebrations.

Long Run uses premium ingredients presented in a striking burgundy and gold bottle that goes on sale at select Queensland pubs, clubs and bottle shops this week. It is designed for discerning beer drinkers who would rather crack a coldie than pop a cork when celebrating life’s major milestones.

Great Northern took inspiration from Queensland’s outback while sticking to what they know best: creating beers for the unique Queensland climate. The result is this rich, clean and crisp 4.5% ABV lager brewed with 100% Australian barley that can be raised in pride whether at the cattle station or the cricket; at a wedding or your local watering hole.

The Queensland-only brew is bright golden in colour with a subtle tropical hop and citrus aroma that carries lightly onto the palate. It ends with a subtle bitterness and a slight malt sweetness, to give that signature clean crisp finish that has become a defining characteristic of the brewer behind Australia’s most-popular beer.

Ian Giles, QLD State Manager of Carlton & United Breweries, said Long Run has been crafted for beer lovers who are opting for quality and expects this signature bottle to soon become synonymous with life’s special occasions.

“The premium beer market is growing as drinkers’ preferences change so the launch of Long Run is perfectly timed to meet the needs of Queenslanders looking to celebrate in style,” Ian said.

“Lots of Great Northern drinkers have told us they are keen for a premium beer, so we’re looking forward to bringing Long Run to pubs and clubs across Queensland and seeing customers raising this soon-to-be iconic bottle.

“While the important moments in life are often toasted with champagne, Queenslanders have always done things a little differently. Brewing a beer that can bring people together to celebrate life’s milestones just made sense.

“It’s a brew inspired by the Queensland outback, where deep bonds are forged and tested every day. With its satisfying finish, Long Run is the perfect beer for those who know that getting things done may take time – but in the long run, it’s worth the effort.”

PRODUCT DETAILS:

Long Run – Premium Crisp Lager| 4.5% ABV | 12 BITTERNESS UNITS

Available in bottle at all good Queensland liquor retailers.

RRP: Case $67, Six Pack $25

Media contact:

Michelle Vecchio michelle@shoutcommunications.com.au 0414 287 231

Liz Drew Liz@shoutcommunications.com.au 0447 223 021

Sales contact: Ian Giles ian.giles@cub.com.au 0418 354 683