While our Dream at Carlton & United Breweries is connecting people for a better Australia, we believe it’s possible to help create a better world too. One that is cleaner, greener and more sustainable. One that is safer because all people drink responsibly.
We are committed to using our scale, resources, and ability to bring people together to help create a better Australia and a Better World. Every member of our team, from Procurement to Sales to Marketing is responsible for helping deliver this commitment.
We are a leading manufacturing business with a history stretching back over 180 years. We are committed to creating a healthy, natural environment and thriving communities so we can continue brewing beers that bring people together for the next 180 years and beyond.
We have adopted ambitious sustainability targets to deliver on this commitment. These targets drive progress across our entire supply chain – from the farms that supply our ingredients to the packaging for our beer.
We are committed to sourcing 100% of purchased electricity from renewable sources by 2025, a goal we expect to reach well before then.
We took an important step towards achieving this in 2018 when we signed a 12-year Power Purchase Agreement with German renewable energy developer and service provider BayWa r.e. This power is sourced from their giant solar farm outside Mildura in northern Victoria and provides most of our electricity needs.
The remainder will soon be delivered by solar panels, which we are installing on the roofs of our breweries in 2020.
We have pledged that 100% of our products will be in packaging that is returnable or made from majority-recycled content by 2025. In addition to this, we have also committed to going either 100% plastic free or using recycled plastic by 2025.
In August 2018, our Cascade Brewery discontinued plastic six-pack ring packaging on cans. This packaging was discontinued by our other breweries in 2019.
Without water, there is no beer, so it’s logical that we’re committed to reducing our water usage and improving efficiency across our breweries. Our Yatala brewery in Queensland is a world leader in water efficiency and home to a world-class Water Reclamation Facility.
The best quality beer comes from the best quality ingredients. Beer makes an enormous contribution to the Australian agriculture industry and CUB is committed to supporting Australian farmers.
We are investing in the development of new barley varieties to increase quality and to provide long-term commercial opportunities for our farmers.
CUB is proud to support the communities that support us. We’ve supported Australians through fires, floods and droughts. We’ve created jobs in almost every city and town across Australia, from farming and manufacturing, to pubs and clubs. We’ve invested in communities, and have probably had a hand in creating a few lifelong friendships.
In December 2018 we launched a free drinking water can program to support communities impacted by natural disaster. The program is an Australian-first and was launched with not-for-profit GIVIT.
So far the free water cans have been distributed to people affected by the 2019 Townsville floods, drought-affected communities across Queensland and New South Wales, and communities in South Australia and New South Wales affected by 2019/2020 bushfires.
CUB is committed to the program for the long haul. With our canning capabilities and transport networks, we can make a program such as this work.
The program also relies on the generous donations of can manufacturer Orora and packaging supplier Visy.
During the 2020 COVID-19 pandemic, CUB has donated 30,000 litres of hand sanitiser to hospitals, charities, customers, suppliers and our employees.
Produced in partnership with leading hygiene company Ecolab, the majority of the supply is being directed to frontline medical staff as they fight the virus in hospitals around the country.
Great Northern has held annual Let It Pour events in pubs across the country since 2018 to raise funds for drought-stricken farmers.
The campaign sees Australians unite to help farmers in need, with CUB donating kegs and all proceeds going to the Rotary Australia Drought Relief Fund.
CUB is a workplace where everyone is included and respected. We’ve achieved this through initiatives such as the Amber League, which provides a community for women in our company to develop, and Pride at CUB which is our LGBT+ network. In 2019 and 2020, CUB’s Yak Brewing were a proud sponsor of the Sydney Gay & Lesbian Mardi Gras. You can learn more about Diversity & Inclusion at CUB here.
At CUB, we’re passionate about brewing great beers that bring people together. We brew these beers with care and want them to be enjoyed with care as well.
Through our diverse portfolio of brands, our dedication to responsible marketing and our partnership with DrinkWise, we’re committed to fostering a healthier and safer drinking culture in Australia.
We’ve been recognised for our market-leading innovation; providing Australians with more options to moderate their consumption of alcohol with our strong portfolio of no, low and mid-strength beer. This includes Carlton Zero, the first non-alcoholic beer in our 180-year history.
We’re proud to be a founding member and largest industry contributor of DrinkWise, supporting their work to promote generational change in the way Australians approach and consume alcohol.
We voluntarily adopted pregnancy warning labels on our products to tackle foetal alcohol spectrum disorder (FASD) and are signatories to the Alcohol Beverage Advertising Code, enforcing responsible marketing of alcohol.
Although the causes of harmful drinking are multiple, companies can and must play a positive role. That’s why we’re continually exploring new opportunities to contribute as we aspire for a healthier and safer Australia where all people drink responsibly.