Better World

At Carlton & United Breweries, we dream of a Better World. One that is safer because all people drink responsibly. One that is cleaner, greener and sustainable. One where we help to make communities we live in stronger for everyone.

We are committed to using our scale, resources, energy – and our ability to bring people together – to help create a better world. And every member of our team, from procurement to sales to marketing, shares our commitment.

better world

CUB's commitment to building a better world

Water efficiency

Water is a critical ingredient in our beers. So we’re committed to reducing our water use and enhancing water access and security for people across our communities.

Circular packaging

We are constantly looking for ways to reduce our packaging’s carbon footprint.

Renewable electricity

We’re committed to securing 100% of our purchased electricity from renewable sources by 2025.


We believe it’s important to give back to the communities where we live and work.

Reducing the harmful use of alcohol

AB InBev is investing at least US $1 billion globally by 2025 towards campaigns and programs to reduce the harmful use of alcohol.

Sustainable agriculture

We can’t brew quality beer without quality ingredients. We’re working with our farmers to improve sustainability while maintaining the high quality needed to brew the great beers our customers know and love.


We understand the impact our business can have on the world around us, so we work tirelessly to reduce the environmental impact of our operations.

Our sustainability strategy is embedded in our business model and across our supply chain and we are invested in constantly looking for ways to conserve, recycle and reduce waste and to use our resources wisely across our value chain.


As a brewer, water is critical for us. Without water, there is no beer.

That’s why we’re committed to reducing our water usage and improving our efficiency across our breweries. And we’re especially proud of our Yatala brewery in Queensland which has been a world leader in water efficiency for over a decade.

In addition to saving water in our own breweries, we are also dedicated to enhancing water access and security for people and ecosystems around the world through watershed restoration and conservation programs. For example, in Bangalore, India, we established four Water Health Centres in 2017 that are now providing over 100,000 people with clean access to water.

Renewable electricity

We are committed to sustainable energy use with the goal of sourcing 100% of our purchased electricity from renewable sources globally by 2025.

Packaging and recycling

Packaging is one of the most significant components of our beer’s carbon footprint. We are constantly looking for ways to increase the recycled material in our packaging, support recovery of bottles and reduce the amount of material in our packaging through actions such as light-weighting our containers.

And we’re proud to say that our bottle portfolio in Australia is now considered light to superlight – best in class in sustainable packaging.

Smart Drinking

We aspire for a healthier world where every experience with beer is a positive one. We are passionate about brewing great beers for our consumers to enjoy, but know that not all the drinking choices of our consumers are the right ones all the time. The harmful use of alcohol remains an issue of significant concern to governments, society and to us. That’s why we launched our Global Smart Drinking Goals to help ensure that harmful drinking drops significantly and measurably around the world and here in Australia.

Influencing social norms

We have committed to investing at least USD $1 billion globally to dedicated social marketing campaigns and programs to influence social norms and behaviours around drinking.

Expanding product portfolio

More consumers are looking for alternatives to traditional beers that are light, refreshing and in-sync with their active lifestyles. No and lower alcohol beers are a perfect choice for occasions like a work lunch, a casual afternoon with friends or simply as part of an active lifestyle. And we’re committed to ensuring our portfolio includes beers that meet this need for our consumers.


We strive to be an integral part of our communities and believe we have an important role to play in giving back to the communities where we live and work and play.

That’s why this World Environment Day, over 2,000 colleagues across our Asia Pacific South region stepped out to volunteer in our local communities. From planting trees, to weeding to carting mulch – we all got our hands dirty and gave back to our local communities.