BoozeBud, one of Australia’s most innovative online alcohol companies, and ZX Ventures are joining forces, with ZX Ventures acquiring BoozeBud.

ZX Ventures is a global disruptive growth and innovation group within AB InBev, the world’s leading brewer.

ZX Ventures has committed capital and resources to allow BoozeBud to increase its investment in its e-commerce platform, product range and logistics capabilities.

For consumers it will mean a bigger range, quicker delivery and an amazing shopping experience. For suppliers, the continued growth of BoozeBud will put their products in the hands of more customers across Australia.

BoozeBud’s success has been driven by cutting-edge technology that delivers a highly-personalised experience for consumers. This, along with its business model that engages an ever-growing base of suppliers, means BoozeBud is ideally placed to deliver even more benefits for consumers.

“We’re really excited to be working with ZX Ventures to build one of the leading online alcohol sites in Australia,” said Andy Williamson, one of BoozeBud’s founders.

“They have a proven track record of investing in and growing leading online alcohol companies globally and the ability to leverage that expertise was a key attraction for us.”

Rodolfo Chung, ZX Ventures’ Australia head, said “We couldn’t be happier to be partnering with such an innovative and fast-growing player in the Australian online alcohol market.

“We found in Andy, Alex and Mark great partners that had a combination of technical skills, entrepreneurial ambition and a passion for the alcohol industry.

“BoozeBud is a great fit for ZX’s global e-commerce business, where we’ve been successful in partnering with other entrepreneurs in developing their cutting-edge platforms.

“We want to help them deliver an unrivalled online shopping experience – with the best access to Australia’s rapidly expanding range of craft brewers, wineries and boutique distillers.”

BoozeBud will continue to operate as a standalone business and its founders have committed to running the business for the long term.

“We’re passionate about supporting Australia’s diverse and growing alcohol market and helping customers discover better drinks,” said Williamson.