Carlton Dry is celebrating a major milestone with its latest beer, Carlton Dry 3.5%, claiming the title as the #1 selling new beer in the nation*. Since its launch earlier this year, Carlton Dry 3.5% has won over beer-lovers, who appreciate the same refreshingly crisp taste of Carlton Dry but with less alcohol.

Carlton Dry 3.5% was launched in March in a 30-block can format, followed by 24-pack stubbies in September. It offers a slightly fruity character, with soft bitterness and a light palate, delivering an easy-drinking beer with a dry finish.

Ben Eyles, Head of Beer at Carlton & United Breweries, said: “We’re thrilled to see how quickly Australians have embraced Carlton Dry 3.5%. This success highlights the growing demand for beer that fits a variety of occasions. We knew we had something special with this beer, and seeing it become the #1 selling new beer in the country is incredibly rewarding.”

With 40% fewer carbs than Carlton Mid and fewer than 100 calories per serve, Carlton Dry 3.5% meets the evolving preferences of beer lovers seeking to moderate their alcohol consumption while still enjoying a great-tasting beer. As Australians continue to embrace a more balanced lifestyle, mid-strength beers are more popular than ever.

“At Asahi Beverages, we’re committed to offering consumers more choices to moderate their alcohol consumption. More than 30% of our beer sales come from no, low, and mid-strength beers, with our Great Northern Super Crisp the biggest selling Australian beer. Carlton Dry 3.5% is a terrific addition to that portfolio.” Eyles said.

For more information, please contact:
Jesse Burns jesse.burns@asahibeverages.com

Source: Circana, Australia Liquor Unweighted, Volume Sales, YTD 27/10/2024 & Endeavour Group.