Carlton & United Breweries is again throwing its support behind Australia’s live music scene to the tune of around $100,000 by organising a stellar line up to play at Aussie pubs and clubs next month.

CUB LIV LOUD 2024 will see about 40 venues across Australia receive cash grants from CUB to host artists on off-peak days through Ausmusic month in November.

Grinspoon, The Rubens, The Rions and even ex-Red Wiggle Murray Cook’s band The Soul Movers are among the acts in this year’s lineup.

CUB will also donate funds directly to charity Support Act to help fund their mission to deliver crisis relief, mental health programs and more for live music industry workers.

Murray Cook said: “The Soul Movers are super excited to be playing at the Hoey Moey in Coffs Harbour on Sunday 17 November as part of this fantastic initiative, LIV LOUD. Support Act’s work is so important to our industry and we are happy to be able to contribute alongside many great acts across so many venues.

“As someone who grew up in regional NSW, I am delighted that the initiative is taking music to regional areas. So get along to some shows, wear a band shirt for Ausmusic T-shirt Day and support Aussie Musicians through Support Act.”

CUB Marketing Manager Sarah Wilcox said: “CUB has supported Aussie pubs for many years and we’re thrilled to continue this tradition with LIV LOUD.

“Venues use their grants from CUB to pay for putting on their shows – from paying the performers to hiring extra staff so punters can enjoy a great night out. Formats will vary from live music to DJs and trivia so that there is something for everyone.

“LIV LOUD 2024 will drive foot traffic through the door on off-peak nights and support venues when they need it. Our first LIV LOUD program last year was so well-received we had to do it again and it’s terrific we can help Support Act as part of it.”

Ausmusic T-Shirt Day, scheduled for November 28 this year, is coordinated by Support Act annually to raise urgently-needed funds for music workers in crisis. Aussies can show their support by buying an Aussie music t-shirt throughout November, making a donation to Support Act or setting up a team to fundraise.

Support Act’s CEO Clive Miller said: “We are delighted that CUB will be presenting its LIV LOUD program in support of Ausmusic T-Shirt Day and live music venues once again this year. Last year’s program was a fantastic success, bringing music events into venues across the country throughout November to celebrate Australian music and raise funds for Support Act. As our tagline says, Life’s better with Australian music and we thank CUB for their generous support for the campaign and for their help in keeping the music playing for everyone who works in Australian music.”

For all tickets and further information about LIV LOUD 2024, visit CUB ‘LIV LOUD’ For more information about Ausmusic T-Shirt Day visit www.ausmusictshirtday.org.au

Contact On The Map PR for CUB (a proud part of Asahi Beverages): emily@onthemappr.com