As a member of the AB InBev family, Carton & United Breweries offers unparalleled global career opportunities for the passionate and ambitious. In the last four months, four CUB staff members have been appointed to overseas roles – three in New York and one in Switzerland.

One of these talented team members is Amanda Tilley, who heads off to New York on her new career adventure.

What I’ve done

I have a 20-year career in FMCG in organisations such as Unilever and Diageo.  I joined CUB in 2015 in the role of General Manager Sales Transformation and in 2016 I was promoted to the role of Trade Marketing Director.

CUB live by the philosophy of meritocracy and I am proof that it works.

I am very proud that I will be finishing my time at CUB with a strong team in place who will support each other to deliver great shopper marketing and category plans to ensure we grow our great categories and continue to win with our Customers.

Achieving No.1 in Category Management, as voted by our Customers in the Advantage Group Survey, is a real honor.  I am confident that we have the team and disciplines in place to continue to exceed our customers’ expectations.

Where I’m going 

I am fulfilling a lifelong career dream and moving to New York City with AB InBev to join the US business as Vice President – Category Leadership.  New York is one of the world’s great cities. I know it sounds cliché but I want to wake up in the city that never sleeps and say, I know I can make it here. And having lived already in three great cities of Sydney, Melbourne and London I know I am ready to grab hold of the possibilities that come from personal change.

It is a newly created leadership role in the US business hence the first deliverable is to create an organization devoted to Category Management. This will include defining the service proposition for the team, which has 4 direct reports, 130 people in total, and then build new capability and a value proposition that the team will be famous for. The core purpose of the role will be to bring the key disciplines of building and leveraging shopper understanding to advise on strategies to grow the category. By putting the shopper’s needs at the heart of this thinking, and through building trusted partnerships with our key Customers, I aim to create a competitive differentiator that will see AB Inbev leading the US Liquor industry in Category Management.

What I’m excited about

I have always believed that you get what you focus on and I feel very proud of myself for staying focused on my career goals.

With every new challenge I of course want to make a difference. I first want to learn as much as I can and become a better category leader in the process.

I want to work with the business to further strengthen our category management organizational muscle and build a highly respected and talented team who play their part in building category growth plans than ensures we are the partner of choice with our key Customers.

As a strong female leader, I want to inspire other women in our organization that they too can turn their ‘can’t into cans’ and ‘dreams into plans’.

And I want to explore one of the best cities in the world with my husband and create new memories that forever remind me what a great decision it was that two and half years ago I joined CUB.

There is no bigger stage than the AB InBev in the US. I feel humbled to be given this opportunity and really inspired to have received a new challenge in a market that is unfamiliar.  I am excited to bring all our learnings from Australia to this new market and, of course, to learn from our US customers and partners.