PERONI LIBERA 0.0% X ASTON MARTIN ARAMCO COGNIZANT FORMULA ONE ™ TEAM
Welcoming the 2022 Australian Grand Prix back to Melbourne, Peroni Libera 0.0% is proud
to celebrate their global partnership with the Aston Martin F1™ Team through a series of
exciting on and off-track activations leading up to and across the four race days. This
partnership brings together two brands synonymous for their effortless style, passion, and
quality. The Aston Martin F1™ Team includes 4-time world champion and F1™ veteran
Sebastian Vettel, multiple time podium finisher Lance Stroll, and impressive reserve driver
Nico Hulkenberg. All team members exemplify the brands’ ‘Live Every Moment’ mantra
and are excited to be back at the iconic Albert Park in Australia.
Supermodel, Shanina Shaik, will be a special guest of Peroni Libera 0.0% this year at the
glamorous Friday night launch party celebrating the global partnership between the two
iconic brands. Alongside Shanina, Aston Martin F1™ Team Ambassador and James Bond
stunt driver, Jessica Hawkins will be in attendance on and off the track. On the eve of the
race, Shanina, David Wenham, Dan MacPherson, Charlotte Best and Tom Derrickx will join
a range of media and other friends of the brands for a night of style at Melbourne Italian
establishment Di Stasio Citta. Guests will be treated to an intimate performance by the
emerging stars of the Australian indie-pop scene, Cub Sport. The black tie cocktail party
will celebrate Peroni Libera 0.0%’s partnership with the Aston Martin F1™ Team and kick
off the exhilarating weekend of racing.
For consumers wanting an elevated experience off the track, The Commons Collective
has transformed their outdoor space into an immersive Italian-inspired bar where ice-cold Peroni Libera 0.0%’s
and a specialty Aperitivo menu will be served, making it the
premium off-track destination. Fans can enjoy a dj sets, the live races and get up close
and personal with the Aston Martin F1™ team replica race car, making its way from
the home of AMF1™ in Silverstone, England to amplify Peroni Libera 0.0%’s passionate
presence throughout Melbourne.
Peroni Libera 0.0% is crafted with Italian passion and flair, to deliver a crisp and
refreshing beer with 0.0% alcohol content. Its superior taste is delivered through a
unique recipe with signature Italian Nostrano dell’Isola Maize, produced and bottled in
Italy. Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion,
and flair upon which it was formed.
For further imagery
and quotes, please
contact:
David Abela
dabela@3dm.com.au
0419 754 757
Brooke Laurie
blaurie@3dm.com.au
0487 400 870