To celebrate the launch of Peroni Nastro Azzurro’s new beer, Stile Capri, inspired by the refreshing taste and scent of the Mediterranean, Peroni is bringing Capri to one of the world’s most beautiful beaches, Bondi Beach.

For one day only, Thursday 29th February, Peroni Nastro Azzurro will transform the iconic Bondi Icebergs into the Peroni Capri Beach Club, where lovers of the sun-kissed Mediterranean lifestyle can enjoy a taste of Italian summer.

Blue and white stripes will adorn the iconic location, along with Capri-inspired lemon trees, the perfect complement to the Stile Capri bottle. To celebrate, Sydneysiders will be treated to complimentary entry at Bondi Icebergs from 11:00am, courtesy of Peroni, and will be invited to explore the Peroni Capri pop-up, complete with Peroni summer apparel, which will be gifted to attendees throughout the day. To create the feel of an Italian beach club, attendees will enjoy beats from local Sydney DJ, Levi Neufeld.

Sunseekers craving a thirst-quenching drink can ascend to the Clubhouse on the upper level to taste the Mediterranean inspired Stile Capri firsthand. Entry conditions apply for residents who live within 5km of the club.

From 5pm, publishers, tastemakers, VIPs, and celebrities will descend the stairs of Bondi Icebergs to celebrate the official launch of Peroni Nastro Azzurro Stile Capri. In true Italian style, guests will enjoy a selection of Mediterranean dishes, prepared by the award-winning Icebergs Dining Room and Bar situated directly above, the perfect complement to Stile Capri, which boasts notes of sun-soaked lemons and olive leaf.

Peroni Nastro Azzurro Stile Capri is thrilled to welcome model, artist and fashion tastemaker, Sarah Ellen as the special guest of the evening. In addition to Sarah, Peroni Nastro Azzurro Stile Capri is celebrating this milestone with the help of DJ and music producer, Tigerlily, who will treat guests to a memorable set, late in the evening.

“I’m excited to be celebrating the launch of Peroni Nastro Azzurro’s newest beer, Stile Capri, here on the shores of Bondi Beach. Inspired by the Mediterranean, one sip of this crisp beer transports me straight back to island of Capri” says Ellen.

Asahi Beverages’ Head of International & Craft Beer, Kym Bonollo says “We’re thrilled to be celebrating the launch of our newest product, at Australia’s most famous beach by bringing a taste of Italy to Sydney’s coast” says Bonollo. “Sydneysiders are invited to experience it for themselves –enjoying the sunshine and a drink from the Peroni Capri-inspired deck chairs”.

The Peroni Nasto Azzurro Beach Club will be open to the public at Bondi Icebergs on Thursday 29th February from 11:00am until 5:00pm.

For further information, access to imagery and interviews please contact:
Jess Boland, 3 Degrees E: jboland@3dm.com.au
M: 0410 118 805