Carlton Draught fans will be easier to spot from today as the iconic Australian beer launches a new dedicated heritage merch store online for its loyal followers.

Since 1864, Carlton Draught has been serving up brewery fresh beer to generations of beer lovers. Pints down at the local pub or at the footy have become synonymous with the iconic drop.

Punters can now wear the logo with pride as the brand releases a new range of heritage jumpers, T-shirts and duffel bags online.

Carlton Draught’s most historic logos and campaigns feature in the new store, with nostalgic designs created to hit the right note with the most loyal of fans.

“Punters have been enjoying Brewery Fresh Carlton Draught in pubs across Australia for over 150 years,” Carlton Draught Brand Manager Stephen McWilliams.

“Every week we get requests on where fans can pick up merch so we thought it was time to release a range of merch that features some of our most famous logos.

“Until now, Carlton Draught loyalists could only get their hands on limited merch from bottle shops and pubs, with many often missing out. The new Carlton Draught online store now gives fans the chance to wear their favourite beer while they enjoy it.

“The iconic range of merch has been released to tap into the rich history and heritage of Carlton Draught, which is embedded into Aussie culture. The wearable designs are classic and comfortable.”

Stock is expected to move quickly. Carlton Draught has plans to release more heritage merchandise in the near future, including caps, beanies and bar ware.

The Carlton Draught online merch store is now live www.carltondraught.com.au/collections/all and ships Australia-wide.

For media queries please contact:

Reid Sexton

External Communication Manager

Carlton & United Breweries

reid.sexton@cub.com.au