Statement from Zac Gelman, Head of Great Northern Marketing
Great Northern’s Outdoors for a Cause campaign was yesterday reassessed following feedback from our passionate drinkers. Our donation to the Foundation for National Parks & Wildlife will now not be used to buy land to add to national parks. Our donation will instead be used for the preservation of endangered species.

Whether it’s hiking, fishing, 4-wheel driving or just relaxing, Great Northern drinkers use and preserve their precious spots in the great outdoors and we support them.

Background
There has been some speculation on social media that the campaign’s original intention was to raise funds to turn state park land into national parks. For clarity, the campaign’s original purpose was to help transform private land – not state park land – into national parks.