Vodka Cruiser has today launched its dark side, releasing two new flavours; Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola.

Unveiling the cheeky shadow side of the iconic brand, Aussies can expect flavours that tantalise the taste buds with:  

Vodka Cruiser Vanilla Cola’s classic cola and creamy vanilla flavours, blended with premium triple distilled vodka Vodka Cruiser Black Cherry Cola’s bold cola and sweet black cherry fruity flavours, blended with premium triple distilled vodka 

Sharing enthusiasm on the new product drop, Georgina Chao, Vodka Cruiser Brand Manager said, “We can’t wait for Aussies to try Vodka Cruiser Cola, best served iced cold straight from our iconic bottle. The flavours are bold & perfect for fans of fruity Cruisers as well as those who love a classic taste. We know how important innovation is to the RTD category and flavour is a key driver of choice for our drinkers. Exploring these flavours has been an exciting opportunity to pursue for Vodka Cruiser as the #1 light RTD brand as we seek to grow the category.”  

“If Lush Guava had a dark twin…it would be Vanilla or Black Cherry Cola. We are looking forward to revealing more campaigns to celebrate the launch across the country in the coming months – in the meantime, we can’t wait to invite you all to taste the dark side.”  

Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola is now available across bottle shops nationwide.

To find out more about Vodka Cruiser visit vodkacruiser.com.au or follow on socials at @vodkacruiser.  

Media Enquiries 
For all enquires or talent interviews, please reach out to Mango Communications Melbourne:

Ruby Loosli, ruby.loosli@thisismango.com.au, 0430 060 730
Emily Perry, emily.perry@thisismango.com.au, 0401 630 505  

Product images HERE.  

About Vodka Cruiser: 

Established in 2000, Vodka Cruiser is a favourite ready-to-drink vodka brand. With fruit-inspired colours, the Vodka Cruiser range comes with strong flavour credentials and the ‘Premium Triple Distilled Vodka’ signature. Its core range consists of iconic flavours including Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon-Lime, Bold Berry, Juicy Watermelon, Summer Peach – and now, Vanilla Cola and Black Cherry Cola. Vodka Cruiser also extends to other ranges and formats such as Vodka Cruiser Double and Vodka Cruiser Sugar Free.