VB bad sweaters for a hard-earned Christmas in July (we can’t believe it’s only July)
You can get it working from your house. You can get it isolating with your spouse. Matter of fact, you can get it wearing something grouse.
To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.
Made in Australia from VB’s iconic colours, the eye-catching jumpers are the perfect attire for hard-working Aussies bringing the mid-winter festive cheer.
Available at VB’s Big Cold Gear Shop (https://www.victoriabitter.com.au/collections/all), they retail for $80 and go on sale from today.
VB’s Senior Lead Hugh Jellie said: “It’s been a bloody tough year, and we need to take any opportunity we can get to celebrate with friends and family – whether over Zoom or in the loungeroom. Christmas in July is as good an excuse as any.
“I’m pretty sure these bad sweaters won’t win any design awards.
“But at least you can bring a little cheer to the barbie or fodder for your mates’ banter. Plus you’ll be very warm and Nan will love it.”
Only 500 will be made available, so you’ll need to get in quick.
For more information, journalist should contact:
Reid Sexton, Carlton & United Breweries
0413 777 393