Victoria Bitter is rewarding hard work in new ways with the launch of a brand-new grooming range, VB for Men.

VB has brewed up a knock-off defining range featuring products designed to refresh, relax and restore after a hard day on the tools. With grooming products containing freeze-dried VB, blokes around Australia can now reward much more than their thirst.

Products include VB exfoliating scrub to wash away the dirt and grime from the worksite, VB bath frothy to soak hard working muscles and a VB face moisturiser to restore the skin after it’s knocked off for the day.

VB Marketing Manager, Marc Lord said, “The VB for Men range gives blokes all the tools they need to avoid using their partner’s products and start a grooming regime of their own.
“The products have been designed to make grooming simple and accessible; from men new to the category through to those who know their scrubs from their serums.”

Brand ambassador and former NRL star Beau Ryan said, “For the good of my fellow men, I did the right thing and tested out every product in the range.

“The VB face mask is the winner for me. They’re man-sized and built to fit a head as big as mine! Better yet, they’re shaped for beards with a detachable bottom half. One might even suggest this masterful design has sipping an ice-cold stubby in mind.”

Launching just in time for Father’s Day, the grooming kit includes selected products from the range and is available from the VB store and Chemist Warehouse for $59.99.

The full product range is also available exclusively from Chemist Warehouse, with products starting from $5.99.

Media assets for editorial use can be downloaded from the links below:
• How To Videos featuring Beau Ryan available here
• Video News Release including quotes from Marc Lord, Beau Ryan and Bryan Fletcher along with campaign content here
• High-res imagery of the VB for Men grooming kit and product range here

ENDS –
For interview requests with a VB or Chemist Warehouse spokesperson please contact TLA:

Ivana Bogut
ibogut@tlaworldwide.com
0478 072 377
#VBForMen @victoriabitter