Victoria Bitter is giving its fans the opportunity to have their very own name printed on the iconic Australian stubby. From next week, Victorians can purchase an entire case of personalised bottles for themselves or a loved one, exclusively via Cellarbrations bottle shops.

Known for its classic and iconic label, the cult brand is excited to let VB fans put a personal touch on their favourite beer label and the timing couldn’t be more perfect ahead of the festive season. Although the label might look a little different, the big cold beer taste will of course remain the same.

Victoria Bitter’s Marketing Director, Hayden Turner says, “Our fans never cease to amaze us with how loyal and dedicated they are to the brand, so we wanted to do something to show our appreciation. Personalisation has become increasingly popular over the past couple of years, so we are thrilled that Cellarbrations is helping us provide our fans with their very own personalised cases of VB”.

If you are on the hunt for the perfect gift or want to make sure your mates don’t knick your beer from the esky this summer, then head to shop.cellarbrations.com.au to secure your set of personalised stubbies.

The Victoria Bitter Personalised Cases are $125 per slab (fragile freight included). Available for purchase from Monday 22 November, whilst stock lasts.

For further information on Victoria Bitter, visit victoriabitter.com.au.

Click here for high-res imagery.

ENDS

For all media enquiries and more information, please contact:

Tess Buckley | TLA Worldwide on behalf of Victoria Bitter
tbbuckley@tlaworlwide.com | 0434 622 314