VICTORIA BITTER IS REWARDING HARD-EARNED NICKNAMES ACROSS THE WORKSITE WITH NEW LIMITED-EDITION STUBBIES.
Grab your mates, Victoria Bitter is rewarding hard-earned nicknames with the launch of NEW limited- edition stubbies that are sure to bring a laugh to your next knock-off.
With the help of hard-working Aussies, VB has brewed up a selection of 60 nicknames inspired by worksites where nicknames are not just given, they’re earned. Whether that’s Muscles, Spud, G.O.A.T. or that one friend with Tickets on themselves, chances are you’ll find your nickname in specially marked cases across national retailers.
CUB’s Head of Classic Beer Brands, Sarah Wilcox AKA Boss said, “VB is raising a toast to the unique way Aussies speak, drink and celebrate with our mates.
“To earn a nickname is to cement your status on the worksite. Thanks to VB, we’re now immortalising the Aussie tradie banter to make hard work feel lighter.”
Whether you’re a Pup or the Big Dog, VB’s limited-edition stubbies are sure to boost the banter when knock-off hits this summer.
Can’t find your nickname in the pack? No worries, reward your hard-earned nickname this Christmas and personalise your stubby at mybrandandme.com/collections/victoria-bitter
Nicknames always stick. Grab yourself a specially marked slab at national retailers or online, you’ll be sure to get a laugh from your mates at the next knock-off.
For interviews with a VB spokesperson please contact TLA Worldwide on behalf of Victoria Bitter.
Madison Cloke
Senior Account Manager – Communications E: mcloke@tlaworldwide.com
M: 0430 534 672