Australia’s favourite ready-to-drink vodka beverage, Vodka Cruiser, has announced today its newest product, Vodka Cruiser Double, launching this week nationally.

Vodka Cruiser Double is a twist on the cult classic’s core offering. The new drink contains approximately two standard drinks with 6.8% alc/vol.

Vodka Cruiser fans will be doing a double-take at the shelves, with the new RTD packaged in a slick, black 375mL can with a pop of colour. This switch-up from Vodka Cruiser’s iconic glass bottle has been designed to appeal to a range of drinkers across occasions.

Georgina Chao, Brand Manager at Vodka Cruiser says, “Vodka Cruiser Double is a highly-anticipated innovation by the number 1 Light RTD in Australia, inspired by recent drinker trends.”

“We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”

Vodka Cruiser Double is available in three iconic Cruiser flavours Australians know and love: Guava, Raspberry, and Lemon Lime.

Vodka Cruiser Double can be purchased from all leading liquor retailers nationwide, and is anticipated to sell in double-time.

To discover the full range of Vodka Cruiser products, visit https://www.vodkacruiser.com.au or follow Vodka Cruiser on Instagram @vodkacruiser.

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For more information:
Genie Sloane
genie.sloane@elevenpr.com.au
0450 664 847

Chloe Tucker
chloe.tucker@elevenpr.com.au
0424 637 711

Notes to editor:

High-res imagery available here.

Please drink responsibly.

About Vodka Cruiser
Established in 2000, Vodka Cruiser is a favourite ready-to-drink vodka brand. With fruit-inspired colours, the Vodka Cruiser range comes with strong flavour credentials and the ‘Premium Triple Distilled Vodka’ signature. Its core range consists of eight iconic flavours. Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon Lime, Sunny Orange Passionfruit, Bold Berry Blend, Ripe Strawberry and Juicy Watermelon are the house favourites. Vodka Cruiser also extends to other ranges and formats such as Vodka Cruiser Sugar Free and Vodka Cruiser Spritz.