News

21 Oct

PIRATE LIFE PERTH: A MULTI-MILLION DOLLAR BREWERY BORN IN THE MIDDLE OF A PANDEMIC

On 28 October 2021, Perth is set to welcome its long-awaited Pirate Life Brewery, in conjunction with one of Western Australia’s most awarded hospitality group operators, Andy Freeman’s Sneakers & Jeans (S&J) Not only will the new brewery bring a nationally recognised brand to WA, it will...

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18 Oct

Asahi Beverages pours dollars direct to Aussie farmers

Australia’s largest brewery at Yatala, Queensland is now brewing beer with barley traceable back to its farm of origin as part of a groundbreaking deal with Aussie growers The deal means QLD beer lovers can enjoy a VB, Carlton Dry or Pure Blonde knowing it’s been brewed entirely with barley...

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04 Oct

After the first release selling out in a matter of days, Victoria Bitter and Volley Austr...

Off the back of last year’s successful launch, iconic brands Volley Australia and Victoria Bitter have joined forces once again to bring you the new and improved quintessential sneaker, the VB Volley 20, launching 4th of October 2021 With the first edition selling out within days, Volley...

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09 Sep

Matter of fact, get the jab so we can get back to earning a thirst

Victoria Bitter will evoke the spirit of its famous anthem to encourage Australians to get vaccinated against COVID-19 The campaign will launch today and will call on Aussies to help us get back to working up a hard earned thirst “So if you’d like to get back to leading a band, or...

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