Danny Celoni


Danny Celoni is the CEO of CUB. Danny joined us from PepsiCo, where he was CEO of their Australia, NZ & South Pacific business. Danny commenced his beverages career with Diageo in 1996 where he rose, over a 17-year career, to become Commercial Director for Australia, NZ & South Pacific. In his time with Diageo, Danny also held senior executive roles in Singapore, Korea and Thailand.

Nicole McMillan

General Manager, Marketing

Nicole McMillan is CUB’s General Manager Marketing. With over 20 years’ experience in FMCG, Nicole’s most recent role was for DKSH Consumer as Vice President FMCG in Hong Kong. Nicole holds a Bachelor of Business with a Major in Marketing and Tourism from Victoria University and is a GAICD graduate from the Australian Institute of Company Directors.

David Stingl

General Manager, On Premise + Fire & Earth Ventures

David Stingl is CUB’s General Manager On Premise + Fire & Earth Ventures. He has been with the business for more than 20 years in senior sales roles. David holds an MBA from The University of Queensland.

David’s Fire & Earth Ventures team is responsible for CUB’s craft businesses, eCommerce and brand experiences.

Peter Bingeman

General Manager, Sales CUB

Peter Bingeman is the GM of Sales, CUB. Peter has 25 years’ experience in the FMCG industry across leading companies. He started his career with Procter & Gamble, working across sales, marketing and supply chain. He then joined Cadbury Schweppes as GM of Strategy involved with M&A and rose to Sales Director of Cadbury. He was involved with the integration of Cadbury and Kraft becoming Mondelez where he became Managing Director of south-east Asian division. Returning to Australia, he was the inaugural CEO of Visit Victoria. Peter holds a Commerce and Arts degree majoring in Economics, Marketing and Philosophy from Melbourne University and is a GAICD graduate from the Australian Institute of Company Directors.

Michael Ritoli

General Manager, CUB Premium Beverages

Michael Ritoli is CUB’s General Manager, CUB Premium Beverages. Michael has over 25 years’ of experience in the beverage industry and has held a number of positions in sales and human resources across various companies. Prior to this, Michael was General Manager, Sales at Asahi Beverages for eight years. He is also an Executive Board Member of the Drinks Association.

Asha Skyring

General Manager, Commercial Strategy

Asha is CUB’s General Manager of Commercial Strategy and is responsible for Category Development, Revenue Management, and Shopper Marketing. With over 20 years’ experience in the FMCG industry, Asha joined Asahi Beverages in 2017, leading Asahi Premium Beverages’ Strategy & Analytics function. Asha is passionate about leading teams that develop long-term growth strategies while executing short-term plans.