Danny Celoni
CEO
Danny Celoni is the CEO of CUB. Danny joined us from PepsiCo, where he was CEO of their Australia, NZ & South Pacific business. Danny commenced his beverages career with Diageo in 1996 where he rose, over a 17-year career, to become Commercial Director for Australia, NZ & South Pacific. In his time with Diageo, Danny also held senior executive roles in Singapore, Korea and Thailand.
Nicole McMillan
General Manager, Marketing
Nicole McMillan is CUB’s General Manager Marketing. With over 20 years’ experience in FMCG, Nicole’s most recent role was for DKSH Consumer as Vice President FMCG in Hong Kong. Nicole holds a Bachelor of Business with a Major in Marketing and Tourism from Victoria University and is a GAICD graduate from the Australian Institute of Company Directors.
David Stingl
General Manager, On Premise
David Stingl is CUB’s General Manager, On Premise He has been with the business for more than 20 years in senior sales roles. David holds an MBA from The University of Queensland.
David’s Fire & Earth Ventures team is responsible for CUB’s craft businesses, eCommerce and brand experiences.
Peter Bingeman
General Manager, Retail
Peter Bingeman is the GM of Retail. Peter has 25 years’ experience in the FMCG industry across leading companies. He started his career with Procter & Gamble, working across sales, marketing and supply chain. He then joined Cadbury Schweppes as GM of Strategy involved with M&A and rose to Sales Director of Cadbury. He was involved with the integration of Cadbury and Kraft becoming Mondelez where he became Managing Director of south-east Asian division. Returning to Australia, he was the inaugural CEO of Visit Victoria. Peter holds a Commerce and Arts degree majoring in Economics, Marketing and Philosophy from Melbourne University and is a GAICD graduate from the Australian Institute of Company Directors.
Michael Ritoli
General Manager, Retail Field Sales
Michael Ritoli is CUB’s General Manager, Retail Field Sales. Michael has over 25 years’ of experience in the beverage industry and has held a number of positions in sales and human resources across various companies. Prior to this, Michael was General Manager, Sales at Asahi Beverages for eight years. He is also an Executive Board Member of the Drinks Association.
Asha Skyring
General Manager Activation, Revenue Management & Category Management
Asha is CUB’s General Manager of Activation, Revenue Management & Category Management. With over 20 years’ experience in the FMCG industry, Asha joined Asahi Beverages in 2017, leading Asahi Premium Beverages’ Strategy & Analytics function. Asha is passionate about leading teams that develop long-term growth strategies while executing short-term plans.
Ryan Saundry
General Manager, Fire & Earth Ventures
Ryan Saundry is the GM of Fire & Earth Ventures, CUB’s business unit that is dedicated to the scaling of its premium growth businesses, including Balter Brewing Co, 4 Pines Brewing Co, Never Never Distilling Company, Green Beacon, Pirate Life and Riot. Ryan has been with CUB and Asahi Beverages for over 10 years, holding a range of senior executive roles spanning strategy, transformation, technology and most recently operational and commercial delivery – including the roles of Chief Strategy & Analytics Officer of CUB, and Chief Transformation Officer of Asahi Beverages. He has a passion for building great teams and businesses through strategy, customer-centric growth and performance transformation. Ryan holds a Bachelor of Laws (Honors) and Bachelor of Commerce (with Distinction).
JOHN HARWOOD
Transformation Lead
John Harwood is CUBs Transformation Lead. John has 17 years’ experience in the beverage industry. Having started his career with Diageo in the UK across various commercial roles. Relocating to Melbourne, John joined Asahi Lifestyle Beverages (ALB) where he rose to the role of GM of On The Go. He later moved into the Transformation team to lead the growth agenda across ALB, CUB and Asahi Beverages New Zealand. John holds an International Management degree from Heriot-Watt University, Edinburgh, Scotland.