Australia’s greatest living racehorse will be commemorated with new limited-edition Winx Cans.
And befitting Winx’s legendary status, Australian singer Daryl Braithwaite was on-hand today at CUB’s Abbotsford Brewery to launch the cans.
Their release follows the unstoppable mare’s record-breaking 27th consecutive win on the weekend at Royal Randwick. Next month on October 27 at The Valley, she will aim to cement her place in history with an unprecedented fourth Cox Plate.
The cans are the same colour as Winx’s dark blue silks and are emblazoned with a large white W. They also list her stunning W.S. Cox Plate wins and feature a jockey astride a famous Carlton Draught Clydesdale.
Punters and the general public alike are tipped to buy a can to toast the champion horse, who has transcended racing to become a true Australian icon.
The Winx Cans will be released to the public exclusively on Grand Final Eve (September 28) at The Valley for the launch of Ladbrokes Friday Night Lights season, with the running of the Group 1 Charter Keck Cramer Moir Stakes. The Valley is the home of the Ladbrokes Cox Plate and Winx’s most famous victories. The Winx Cans will be in Victorian bottle-shops from mid-October, with a limited release of 30,000 cases, and will be available trackside at The Valley across the 2018 Ladbrokes Cox Plate Carnival (October 26-27) and its lead-up events.
Daryl Braithwaite, who will perform his hit song The Horses before the running of the 2018 Ladbrokes Cox Plate, said:
“Winx is fast becoming an iconic Australian and Carlton Draught is an iconic Australian beer, so this is a fitting tribute. Watching her race at The Valley is spine-tingling and I think she’ll win her fourth Cox Plate this year. To be able to sing The Horses to likely a sold-out crowd is something I am already looking forward to.”
Carlton Draught Marketing Director Tim Ovadia said:
“In Australia, a keg of Carlton Draught is changed every 46 seconds. That’s pretty impressive but nothing compared to Winx’s track record. It’s a key day on the Victorian calendar and as a partner of the MVRC we’re excited to honour Winx as she attempts to make history this spring with a fourth Cox Plate victory.”
Moonee Valley Racing Club CEO Michael Browell said:
“This is an incredible accolade on behalf of CUB to highlight the wonderful achievements of Winx in our prestigious WFA Championship race, the Ladbrokes Cox Plate. The story of Winx and her remarkable career to date has captured the imagination of the nation and all eyes will be on The Valley on October 27 to see if she can achieve what has never been done before – win a fourth W.S. Cox Plate – cheering her on with a Winx Can in hand.”
The Winx cans follows the release last year of limited edition Richmond Draught-branded Carlton Draught cans to mark the Tigers’ historic Grand Final win.
For further information contact:
Reid Sexton, Carlton & United Breweries
Telephone: 0413 777 393