Carlton Draught has delivered on its promise to launch a limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade.
In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series appearance since 2013, fans are expected to rush to get their hands on a case in time for the do-or-die clash at the MCG on Sunday.
After putting the call out on social media channels after the Blues beat Fremantle to go 10-4, Carlton Draught promised to release the #Baggers22 can if they received 10,000 likes.
The post subsequently amassed over 37,000 likes and so a limited-edition production of 5,000 cases went on sale at 7 pm last night.
#Baggers22 cans are available for $58 exclusively through the Carlton Draught Merch Store www.carltondraught.com.au.
Carlton & United Breweries Classic Beers Director, Hayden Turner, said the #Baggers22 Carlton Draught cans will provide Blues fans more reason to celebrate if they beat archrivals Collingwood on Sunday.
“After being inundated with responses, we can’t wait to see thousands of Carlton fans celebrate their return to the finals with a Carlton Draught in hand if they beat Collingwood,” he said.
“We expect the cans to be extremely popular. If Carlton win on the weekend, fans will be riding the wave of finals football with the limited-edition brew.”
Carlton legend Stephen Kernahan said: “These are great cans befitting a great football club.
“Like many other Carlton fans, I can’t wait to toast the boys’ success this weekend against the old enemy with a #Baggers22 can.”
Carlton Cans photos
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