In a move likely to see Tigers fans queuing at their local bottle shops and pubs, CUB will launch a limited edition “Richmond Draught” Premiers can to celebrate their historic Grand Final win.
CUB Senior Marketing Manager, Sian Sullivan, said the Richmond Draught branded Carlton Draught cans were already on their way out of the warehouse and would hit the shelves in selected stores around Victoria from this Wednesday.
“With a historic victory like we saw on Saturday we thought we should definitely commemorate the occasion and give Tigers supporters something to remind them of the proud moment.”
“Our team has worked incredibly hard to get the designs done and the cans coming off the line at our brewery and into the hands of fans as fast as possible.”
“We originally looked at producing a smaller run of the limited edition cans but we soon released we’d underestimated the Tiger army, so we’ve decided to triple it.”
Richmond star Alex Rance was on hand at the CUB Abbottsford brewery to watch the first cases of Richmond Draught being canned and to add his autograph to a lucky few.
“Just when we thought it couldn’t get any sweeter to toast the Tiger Premiership, along comes Richmond Draught to keep the celebrations flowing,” said Rance.
“Knowing how much Tigers fans love to celebrate, slabs of Richmond Draught won’t last long.”
The limited edition cans are printed in the Richmond colours of yellow and black, and feature the final score for their 2017 Grand Final win and Norm Smith Medallist.
For media enquiries contact:
Paul Hitchins, External Communications Manager, Carlton & United Breweries
Carlton & United Breweries (CUB) is one of the most iconic beer companies in Australia with our history dating back to 1832.
We brew some of Australia’s most famous beers, including Victoria Bitter, Carlton Draught, Crown Lager, Pure Blonde, Cascade, The Yak Ales, Great Northern as well as ciders including Mercury, Little Green and Bonamy’s. Our stable of brands includes global and premium beer brands such as Corona, Budweiser, Stella Artois.
CUB is a part of the AB InBev family.