06 Jul

England Bitter – the new Big Warm Beer for our old English foes

England Bitter – the new Big Warm Beer for our old English foes

You can get it not protecting your stumps, you can get it ignoring the umps – Victoria Bitter for the English

Australia’s most famous beer has created a limited-edition run just for the English.

England Bitter will be shipped to Old Blighty today.

To ensure England’s men’s cricketers are aware of the offer, VB will also shortly release a rejigged version of its iconic jingle in the great tradition of banter between our two great cricketing nations. We’ve also taken out full-page ads in major Australian newspapers this morning ahead of the third test starting at Headingley.

It follows English coach Brendon McCullum’s refusal to have a beer with the Aussies.

“We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter we’ve got a beer to shout them … our fresh new England Bitter”, said VB Marketing Manager Marc Lord.

“England Bitter has got their name on it and we’re sending a few slabs to the English Cricket Team to enjoy once they’ve cooled off.

“We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”

Free England Bitter t-shirts will also be given out today to Aussie fans at Headingley.

Simon Pristel at Headline PR 0412 393 433

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