Peter Bingeman is the GM of Sales for CUB Beer. Peter has 25 years’ experience in the FMCG industry across leading companies. He started his career with Procter & Gamble, working across sales, marketing and supply chain. He then joined Cadbury Schweppes as GM of Strategy involved with M&A and rose to Sales Director of Cadbury. He was involved with the integration of Cadbury and Kraft becoming Mondelez where he became Managing Director of south-east Asian division. Returning to Australia, he was the inaugural CEO of Visit Victoria. Peter holds a Commerce and Arts degree majoring in Economics, Marketing and Philosophy from Melbourne University and is a GAICD graduate from the Australian Institute of Company Directors.