13 Aug

Victoria Bitter introduces Thirst. A Scent by VB.

Victoria Bitter is launching Thirst A scent by VB to help hard-working Australians get from the worksite to the pub at knock off time, even if that’s the bar from home for now The brewers at VB partnered with leading Australian perfumers to create a big, bold scent that is crafted with...

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06 Aug

Carlton & United Breweries and Asahi Premium Beverages to combine

Asahi Beverages is pleased to announce it will combine its two alcohol businesses: Carlton & United Breweries and Asahi Premium Beverages The combined business will operate under the iconic Carlton & United Breweries name The businesses will be combined by Q4 2020 CUB became a proud...

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11 Jun

Carlton & United Breweries launches The Pub Reopening Ceremony to celebrate locals g...

Carlton & United Breweries has launched The Pub Reopening Ceremony, an epic pub crawl that will travel to pubs across the country to help support them as they re-open Beer will flow at events held at every stop, encouraging Aussies to get down to support their local pub after months of...

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02 Jun

Asahi completes CUB acquisition

Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years Chairman, Asahi...

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