News

27 Nov

Hunt for new take on VB Anthem after 50 years in the makin’

Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired Since...

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18 Nov

YAK ALES TO BE MAJOR SPONSOR OF MARDI GRAS 2019

Yak Ales is delighted to announce it will be a major sponsor of Sydney Gay & Lesbian Mardi Gras for the first time next year This will see the Yaks have a presence across all parts of the Mardi Gras Festival including a float at the fabulous 2019 parade Yaks’ irreverence and boldness make...

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17 Oct

CUB RELEASES WEST COAST CANS TO KEEP THE PREMIERSHIP CELEBRATIONS FLOWING

Limited-edition West Coast Cans are on sale across Western Australia to commemorate the Eagles’ historic 2018 success The cans mark the Eagles’ famous Grand Final victory and are a collector’s item befitting the epic five-point win Decked out in the club’s iconic blue and gold, the...

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11 Oct

A HARD-EARNED THIRST NEEDS SOME BIG COLD GEAR

You can get it ridin’ You can get it slidin’ Now, with the launch of the first merch store in Victoria Bitter’s 164 year history, you can get it online From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold...

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