05 Nov

On the first day of Christmas my true love gave to me, an ice-cold stubby of VB

On the first day of Christmas my true love gave to me, an ice-cold stubby of VB

Years don’t get much tougher than 2020. So to celebrate its end and quench a Christmas thirst that’s more hard-earned than most, Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.

The limited-edition Advent Calendar comes in a Christmas themed case with 24 individual cutouts housing a single VB stubby in each, counting down to the ultimate knock-off of the year, the Christmas holidays.

While traditional Advent Calendars hold an element of surprise, the VB Advent Calendar is made for beer drinkers who know exactly what they want – the beer that satisfies a hard-earned thirst at the end of a long, hot day in December. And let’s be honest 2020 has served up enough surprises.

The Calendars will be delivered directly to consumers nationally, and can be sent with a personalised note, making it a perfect early holiday gift for hard-working Australians.

Victoria Bitter’s Marketing Director, Hayden Turner, said: “This year has been hard work. We hope the VB Advent Calendar spreads some festive cheer to loyal VB fans in the lead up to Christmas.”

Priced at $52, the limited-edition VB Advent Calendar is available to pre order at now and is available while stock lasts.

Hi-res imagery of the Advent Calendar can be found here.

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For all media enquiries and more information, please contact:

Christy LaPlante | TLA Worldwide on behalf of Victoria Bitter | 0439 246 489

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