PERONI NASTRO AZZURRO LEADS IN STYLE AT MELBOURNE PARK

As a proud partner of the Australian Open in 2023, Peroni Nastro Azzurro continues its tradition of bringing passion, spirit, and Italian flair to this world-class event. Peroni’s third consecutive year as an Official Partner of the Australian Open is expected to be exceptional, with a wide range of exciting events and activities planned. Peroni Nastro Azzurro is delighted to elevate your summer, whether you’re enjoying a picnic with family and friends, at home, visiting a bar or enjoying all the court side action.

Peroni Nastro Azzurro continues its partnership with the Australian Open with The Peroni Bar, an immersive on-site experience thoughtfully designed as a beautifully tailored and bespoke installation at Melbourne Park, to elevate tennis fans’ experience at the AO. A crisp white palette and the distinctive blue Peroni ribbon have been weaved throughout the luxury space, which is inspired by classic Italian architecture with Mediterranean design elements. As a premier destination for AO attendees, and located just a short walk from Rod Laver Arena, the bar offers a delicious Aperitivo menu and the full range of crisp Peroni Nastro Azzurro: Peroni Nastro Azzurro, Peroni Nastro Azzurro 3.5% and Peroni Nastro Azzurro 0.0%.

To celebrate the AO in true Italian style, Peroni is hosting Picnic with Peroni Nastro Azzurro 0.0%. Peroni has created a one-day exclusive, Italian-inspired luxury picnic pack for those wanting to enjoy the summer atmosphere. The picnic pack, along with Peroni Nastro Azzurro 0.0%, will be given away for free on the 21st of January, 2023 from 11.00am to 5.00pm to mark the first Saturday of the tournament. Located at the Botanical in South Yarra, on Domain Road, Picnic with Peroni Nastro Azzurro 0.0% will feature an Italian deli. Here, all who stop by will have the opportunity to take away picnic favorites, curated to perfectly complement the flavours of Nastro Azzurro 0.0%, before exploring the nearby Royal Botanical Gardens. Picnic with Peroni Nastro Azzurro 0.0% is conveniently accessible to the Australian Open via car or public transport.

For those looking to elevate summer, while drinking responsibly, Peroni Nastro Azzurro 0.0% offers a premium, refreshing taste at 0.0% ABV. Peroni Nastro Azzurro 0.0% has a full flavoured taste, thanks to the finest ingredients, including the signature Nostrano dell’Isola maize, grown exclusively in the north of Italy for Peroni Nastro Azzurro. Picnic with Peroni Nastro Azzurro 0.0% highlights Peroni’s passion and stylish presence throughout the summer, while also showcasing Peroni Nastro Azzurro 0.0% as an ideal beer to enjoy during a daytime celebration with friends.

For those who can’t make it to Picnic with Peroni or The Peroni Bar at Melbourne Park, the tournament will be held nationwide. Having partnered with some of Australia’s most prominent hospitality destinations for the third consecutive year, Peroni has created a range of immersive in-venue experiences complete with unique bespoke installations to celebrate the summer and tennis season to the fullest. In addition to refreshing Peroni Nastro Azzurro and specially-crafted aperitivos, the destination experiences have been enhanced by the contribution of local artists and musicians.

Enjoy Peroni’s premium hospitality and experience the excitement of the Australian Open from afar at the following venues:

• Public House (Richmond, VIC)
• Trinity St Kilda (St Kilda, VIC)
• Paragon Hotel (Circular Quay, NSW)
• Woolly Bay Hotel (Woolloomooloo, NSW)

Pure South, located in the heart of Melbourne, will also partner with Peroni throughout the AO to offer a variety of Peroni beverages along with views of the Yarra River and CBD.

Peroni is providing a chance to win one of four double passes to the Peroni Superbox for the night session at the Australian Open on Thursday the 26th January through participation in the BWS Cooler Promotion (T’s & C’s Apply, live 11th January 2023). Dan Murphy’s will also be running Peroni Nastro Azzurro x Australian Open promotions for My Dan Murphy’s members and in store (Ts & Cs apply). Dan Murphy’s and BWS are also featuring a limited edition Australian Open themed Peroni Nastro Azzurro 24 pack case available throughout the summer tennis season.

Picnic with Peroni Nastro Azzurro 0.0% will take place on January 21, 2023 from 11.00am – 5.00pm, located at the Botanical, 169 Domain Rd, South Yarra VIC 3141.

@peroni_au #PeroniAO #LiveEveryMoment

For further information, access to imagery and interviews please contact:

Emily Reeves, 3 Degrees E: ereeves@3dm.com.au P: 0416 339 084