Australian pub goers now have the chance to curate the ultimate pub menu as part of Yak Brewing’s nation-wide search for the country’s best pub meals, which will see the winning meals brought together under one roof.
The competition is designed to help promote the great experience of dining at your local pub and support these Aussie institutions. The Aussie public are asked to vote for their favourite pub meal across five iconic categories including:
- Chicken Parmigiana or Chicken Schnitzel (depending on what state you’re in)
- Fish and Chips
- Pork Ribs
The winning dishes in each category will come together this spring/summer, featuring at a pop-up restaurant in Melbourne called The Hungry Yak, which will offer the ultimate pub experience and plate up the nation’s top pub meals as vote by the public.
Whether it’s an outback roadhouse or inner-city gastro-pub, punters and publicans have the chance to put their best foot – or parma – forward, and celebrate what makes their pub meal great by nominating their favourite.
The public vote will be open from September 1 through to September 30, with the top three meals in each category then reviewed and judged by a panel of experts led by Australian comedian and pub food aficionado, Harley Breen.
Breen said, “I’ve been a touring comedian for 19 years so I’ve definitely eaten more than my fair share of pub meals. Touring can be exhausting, what makes it easier is knowing you can get a good feed somewhere. Whether it’s a show in a regional town or in a city, the one place that any touring artist knows they can get a good feed, a great beer and a yarn with a local is the Aussie pub.
“When the team at Yak asked me to lead the ultimate ‘taste’ test, I thought to myself “Wait, you want me to travel Australia drinking beer, eating food and meeting Aussies in pubs? Sounds horrible, I’ll do it!” It honestly couldn’t be a more perfect gig for me. I’m absolutely ready to hit the road to celebrate Aussie pubs, their meals and the people behind them.”
Yak Brewing Marketing Director, Chris Maxwell, added, “Pub meals are an iconic part of Australian culture, and we want to showcase what our country has to offer.
“Pubs are also where Yak’s diverse range of brews are often enjoyed, so it made sense to launch this hunt to not only support Aussie pubs, but hero the pub experience and meals that are served alongside our beers. Finding the nation’s best pub meals is a way for us to give Australia’s best the attention they deserve, with the right beer to go with it.”
The shortlisted venues will be announced in October, with the winners in each category coming together for The Hungry Yak pop-up pub later this year.
To vote or find out more about the campaign head online to www.thehungryyak.com.au.
For more information or interview requests with Harley Breen or Chris Maxwell, please contact Clemenger BBDO PR:
M: 0422 488 349