It started as the Queensland-only brew that became Australia’s favourite beer – now Great Northern is shaking things up with the release of their first alcoholic Ginger Beer.
Great Northern has taken Queensland’s finest ginger and, with their proven track record of creating drinks especially for the unique northern Australian climate, has made a super crisp 4.0% ABV Ginger Beer that is set to turn happy hour into ginger hour.
The Ginger Beer category has seen extraordinary growth across Australia, particularly in warmer climates as consumers search for lighter, refreshing-tasting drinks. Alcoholic Ginger Beer sales are particularly strong in Queensland which represents 42% of national sales.
Taste profiles vary dramatically across the Ginger Beer sector. So Great Northern has focused on crafting the ultimate easy-drinking alcoholic Ginger Beer with the perfect balance of sweetness and heat.
Consumers can expect a bright refreshing Ginger taste; not too sweet or too fiery from ginger with a slight citrus aroma and a smooth, clean, crisp finish.
Ian Giles, QLD State Manager of Carlton & United Breweries, said Great Northern Ginger Beer is the next big fish for a brand that has become synonymous with elevating summer celebrations.
“Summer is a special time for Australians, where the days are long, the pubs are packed, and we celebrate everything that is great about life with family and friends,” Ian said.
“From the humble beginnings in the Great Northern, the White Marlin brewed especially to drink in the Far North, to the Black Marlin that became Australia’s favourite beer, to the zero alcohol Blue Marlin and now the Ginger Beer Orange Marlin, this new addition to the Great Northern family is a great next chapter in a great Aussie story.
“With a long summer predicted and consumer demand for Ginger Beer at an all-time high, Great Northern Ginger Beer will bring a freshness and fire to summer celebrations across the country.
“Every Aussie summer has a great story, and we think beer drinkers across the country are going to love sharing theirs at a sunset session – aka Ginger Hour – over a Great Northern Ginger Beer!”
Pubs and Clubs have welcomed the new addition to the Great Northern family. Brisbane publican Richard Deery, Owner of Brisbane’s Story Bridge Hotel, said:
“We couldn’t be happier to welcome a new marlin from Great Northern, particularly one that could soon lay claim to being the perfect drink for a hot Aussie summer!
“Great Northern has crafted another excellent beer that is going to resonate with adult drinkers across the spectrum. With demand for
Ginger Beer on the rise we expect to see plenty of Ginger Marlins being enjoyed in our pub soon.”
Great Northern Ginger Beer is available now across Australia.
Great Northern Alcoholic Ginger Beer – 4% ABV
Available on-tap or in 6 Pack x 375ml Cans (widely available) or 10 Pack x 375ml Cans (BWS & Dan Murphy’s exclusive)
Michelle Vecchio email@example.com 0414 287 231
Liz Drew Liz@shoutcommunications.com.au 0447 223 021
Ian Giles firstname.lastname@example.org 0418 354 683