Melburnians will be treated to two-for-one pints of the city’s favourite tap beer, Carlton Draught, tomorrow (Saturday November 14) at hundreds of participating pubs across Greater Melbourne.
Carlton Draught will donate more than 1000 kegs of the amber nectar so pubs can run the promotion, which will help get beer lovers back into their locals and support pubs after their toughest ever year.
The promotion is part of the Let’s Melbourne Again campaign – an initiative to rebuild confidence and hope in Melbourne, founded by some of its most prominent organisations and brands including the AFL, Coles, Myer and Carlton Draught.
Carlton & United Breweries’ CEO Peter Filipovic said:
“Melburnians have enjoyed Carlton Draught and supported it for over 150 years. Now it’s our turn to support the city we love.
“Melbourne’s pubs have done it particularly tough these last six months, with many on their last legs. We want to help them survive and ensure they remain at the heart of communities for many years to come.
“This initiative will get people back into their locals and spending money right across metropolitan Melbourne. It’s going to be a very special day with people enjoying a couple of free drinks with their mates, some of who they mightn’t have seen for ages.”
Around 400 pubs, from Werribee to Wheeler’s Hill, Mernda to Mt Eliza and beyond, will be participating. See the full list here: https://www.carltondraught.com.au/pages/lets-melbourne-again
The 2-1 offer will be available across the entire day, until stocks of the donated kegs run out, with beers served in pints or schooners.
Carlton Draught ambassador Jonathon Brown said:
“This has been the hardest year ever for Melbourne pubs.
“But what better way to support your local and celebrate the re-opening of pubs than with the best pub beer in the world, Carlton Draught? This is a brilliant initiative that will get people through the doors of pubs again and start building some momentum going into summer.
“So grab a mate and head down to your local to enjoy some 2-1 beers on CUB.”
Every adult in a participating venue can purchase two-for-one beers a maximum of two times. To access the offer, you need to have a mate with you.
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