29 Aug

VB and the NRL launch The Maika Sivo Story

VB and the NRL launch The Maika Sivo Story

As part of their ongoing partnership, Victoria Bitter and the National Rugby League have co-produced a heart-warming real-life story about Parramatta Eels footballer Maika Sivo and his dad, Joeli.

Maika Sivo, who came from humble beginnings in Fiji and only started playing rugby league for the first time four years ago, has now earned his place as one of this season’s top try-scorers and is hailed as a rising star in the NRL.

The short piece, entitled The Maika Sivo Story, is set in both the tiny Fijian village of Momi and Sydney. It centres around the fact that Joeli Sivo has never seen his son play in the flesh. Sivo senior has never left Fiji, and doesn’t have a passport.

Hugh Jellie, VB Associate Director says “Just like Victoria Bitter, Maika Sivo and his family are hard-working and earnest. We knew this was a story that would resonate with all Australians, not just Rugby League fans”

“Maika left his country and has worked incredibly hard for a number of years to earn his place as an elite athlete in the NRL. Maika’s biggest supporter is his father and this really comes across in the film”

Rhys Attard NRL Digital Partnerships Manager and Nicole Chesher, NRL Senior Marketing Manager, echo these sentiments. “This really is a poignant father and son story.”

“There are so many positive stories within rugby league that don’t often get told. Like so many of our athletes, Maika epitomises the sort of every day hero that makes rugby league such a remarkable and diverse sport. The film is really a testament to who Maika and Joeli are. It is a privilege to tell their story” says Nicole Chesher, NRL Senior Marketing Manager.

Film director and scriptwriter Nick Snelling, and director-of-photography Paul van Kan, joined the team to make the film.

The Maika Sivo Story will be distributed via the NRL and VB’s social channels from Thursday 29th August. The short film can be viewed here: 

For media queries, please contact

Share on Social Media