29 Jul

VB Tea hits English breakfast out of the park

VB Tea hits English breakfast out of the park

Victoria Bitter is calling on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of their very own blend, VB Tea.

The limited-edition tea has been developed using the brand’s iconic Super Pride Hops and premium black tea leaves, and has been formulated as the perfect accompaniment for the countless fans staying up to cheer on Australia as they take on the Poms in England.

Available to purchase online through Victoria Bitter’s merchandise store, the tea features the distinct aromas and taste of Victoria Bitter, matched with all the qualities you’d come to expect of a premium cuppa.

So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don’t miss a wicket.

Victoria Bitter Marketing Director, Chris Maxwell, said: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.

“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series.  After all, there’s no time to snooze – especially if the Poms are losing.”

VB Tea is available to purchase for $10.00 (excludes delivery) for a limited time online at

Victoria Bitter encourages responsible drinking. VB Tea contains zero alcohol.


For interview requests with a VB spokesperson please contact Clemenger BBDO PR:

Sophie Truter

M: 0422 488 349


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