Iconic Australian beer and NRL sponsor, Victoria Bitter, has today announced that it is committing to powering the NRL Telstra Premiership Grand Final with the Australian sun.
The beer, which recently announced its own intentions to be brewed with 100% offset solar electricity in 2020, will also be offsetting the stadium’s electricity usage for the big clash between the Roosters and the Raiders.
At capacity, the stadium will use approximately 70,000kWh of energy to power the lights, scoreboards, pre-match entertainment, catering and more. The electricity used is the equivalent to running about 3,650 Australian homes for a day.
Commenting on the announcement, Victoria Bitter’s Marketing Director, Chris Maxwell, said, “Victoria Bitter and the NRL are two of Australia’s most iconic institutions. We have a responsibility to do our bit for the environment to ensure we can continue brewing and fostering the growth of rugby league for years to come. So, the next time the sun is making you hot, just remember it’ll not only be making you a cold one, but also lighting up the biggest game of the year.”
To view Victoria Bitter’s recent TV ad announcing their solar initiative please click here: https://www.youtube.com/watch?v=B_g_hurGKAc
To view a little of the fan sentiment about the change, please click here: https://www.facebook.com/VB/videos/2411681172402141/
NOTES TO EDITORS:
Fun facts around what the NRL Telstra Premiership Grand Final electricity usage (70,000kWh) could power:
- approximately 3,650 homes for a day
- an average TV for 88 years non-stop
- an average fridge (full of ice cold VB’s of course) for 117 years
- or it would take a rugby league player nearly 80 years to generate this amount of electricity on an exercise bike
For media queries, journalists should contact Nick Zonnios on 0421 663 442