Victoria Bitter is pleased to announce its partnership with one of Australia’s biggest sporting events of the year, the 2021 State of Origin.
As the official beer sponsor of the NRL, VB is extending its hard-working partnership to the State of Origin through a range of touchpoints in stadium, across its retail footprint and social to support this year’s series.
Victoria Bitter has been a partner of the NRL since 2004, with this longstanding partnership testament to both brands’ hard-working values.
Victoria Bitter’s Head of Classic Brands, Hayden Turner said, “It is great for VB to be involved in State of Origin once again. Our brand is all about hard work and what better way for fans to enjoy the series than with an ice-cold VB in hand.”
NRL’s Head of Partnerships, Jaymes Boland-Rudder said ‘’ The NRL is excited to have VB involved with State of Origin and providing opportunities for fans to engage with VB whilst attending or watching State of Origin around the country. VB is synonymous with NRL fans and we look forward to bringing this partnership to life”.
This year, fans will have the chance to experience the hard-fought battles of State of Origin like never before from Victoria Bitter’s Hard-Earned Bay. Tickets to this exclusive bay are now available and includes access to an in-stadium bar serving full-strength Victoria Bitter, food vouchers and much more. There’ll be a Hard-Earned Bay at each State of Origin series match.
A limited-edition Victoria Bitter Official Origin Can featuring team colours from both New South Wales and Queensland has also been created. Three million cans will be produced for the State of Origin and can be purchased from bottle shops in New South Wales and Queensland.
For those watching from pub and clubs, VB’s Mates of Origin competition gives fans the chance to go in the running to win a 2022 State of Origin VIP package for themselves and two mates. The consumer promotion will be available at participating on-premise venues and will run from late May to mid-July.
The 2021 State of Origin series kicks off on Wednesday 9th June 2021 at the Melbourne Cricket Ground, with game two and three details below:
Game Two (Queensland) – Sunday 27 June @ Suncorp Stadium
Game Three (New South Wales) – Wednesday 14 July @ Stadium Australia
High-res imagery can be found here.
For all media enquiries and more information, please contact:
Tess Buckley | TLA Worldwide on behalf of Victoria Bitter
firstname.lastname@example.org | 0434 622 314