Following on from the record-breaking launch of Thirst. A Scent by VB, Victoria Bitter has launched a bigger and bolder version of the product, the Thirst Longneck, just in time for Father’s Day.
In August 2020, the brewers at Victoria Bitter partnered with leading Australian perfumers to create a big, bold scent for hard-working Australians. Thirst. A Scent by VB is Australia’s fastest selling fragrance of all time, selling over 25,000 units within 72 hours of launching.
A year on – and after 150,000 units sold – Victoria Bitter wanted to give back to fans of the iconic Australian brand by launching the Thirst Longneck, which will give hard-working Australians more of their favourite scent to wear whilst enjoying the perfect knock-off moment.
Victoria Bitter’s Marketing Director, Hayden Turner said, “VB fans absolutely loved Thirst when it launched last year so we wanted to acknowledge this by giving them double the amount of the scent they love with a 150ml bottle.”
The Thirst Longneck still houses the same aromas of that knock-off moment Australians crave between 9-5. The new product has the same combination of bitter citrus and icy aromas, with a hint of hoppy accents. And the best part yet? It still smells great.
If you are searching for the perfect Father’s Day gift, craving a new knock-off ritual or can’t get enough of this hardworking scent, the Thirst Longneck is currently available for purchase at Chemist Warehouse nationwide or the Victoria Bitter merchandise store.
For all media enquiries and more information, please contact:
Tess Buckley | TLA Worldwide on behalf of Victoria Bitter
firstname.lastname@example.org | 0434 622 314