Following a successful launch that saw it sell out within 24 hours, Victoria Bitter has partnered with the Steve Waugh Foundation to auction off the Last XI boxes of quintessentially Aussie cuppa, VB Tea.
For fans wanting to get their hands on VB Tea, they have one last chance and all for a good cause, with funds raised being donated to help Australians battling rare diseases.
The Last XI boxes of the tea have been released via eBay and each will go to the highest bidder.
Each kit includes a box of VB Tea containing 24 tea bags, a Victoria Bitter branded tea pint, Victoria Bitter branded biscuits and a copy of Steve Waugh’s autobiography The Meaning of Luck with each kit individually numbered and signed by Waugh himself.
Speaking about the partnership, Steve Waugh said: “Partnering with an iconic brand like Victoria Bitter to auction off VB Tea is a wonderful opportunity for the Foundation as we continue to raise vital funds for the one in ten Australians affected by a rare disease. While Aussies are cheering on Australia, they can also show their support and get a great piece of memorabilia in the process.”
Victoria Bitter Marketing Director, Chris Maxwell, said: “We were blown away by the response to VB Tea, and when we found the final boxes we knew we had to do something meaningful with them. There were a lot of cricket fans out there eager to ditch the English Breakfast and brew a true-blue Aussie cuppa, so we’re putting the tea towards a good cause and raising much needed funds for Australians battling rare diseases.”
The auctions for the Last XI boxes are currently taking place, concluding on Wednesday 18 September.
To support the Foundation and bid for a limited-edition VB Tea box signed by Steve Waugh Australians can head online to https://www.ebay.com.au/usr/victoria_bitter.
All funds raised will go towards the Steve Waugh Foundation. Victoria Bitter encourages responsible drinking. VB Tea contains zero alcohol.
For interview requests with a VB spokesperson please contact Clemenger BBDO PR:
M: 0403 215 529