01 Sep

Vodka Cruiser launches canned premix cocktail range

Vodka Cruiser launches canned premix cocktail range

Today, Carlton & United Breweries is launching its latest beverage range: Vodka Cruiser Cocktails. Available in three flavours, Passionfruit Daiquiri, Raspberry Cosmopolitan, and Lime Margarita, the new range is canned – not stirred – adding a twist to traditionally fancy cocktails – making them fancy-ish!

Priced at $22 per pack, the Vodka Cruiser Cocktails are blended with premium tripled distilled vodka, providing zesty, vibrant and tropical notes – transporting consumers to iconic global destinations with every sip.

Experience a taste of the Caribbean with the tropical Passionfruit Daiquiri imbued with flavours of passionfruit and vanilla.

The Raspberry Cosmo gives a taste of the big city life, with vibrant raspberry flavours blended with cranberry notes.

Lime Margarita is a crowd pleasing classic, with zesty flavours of lime and salt calling to sunny Mexico.

Vodka Cruiser’s Head of Marketing Hayden Turner said the new Vodka Cruiser Cocktails are an innovative step forward for the brand, bolstering the existing range of premixed vodka beverages.

“The Vodka Cruiser Cocktails add a fancy-ish touch to our current offerings and are the perfect option for those looking to elevate their evenings without the fuss of mixing their own cocktails.

“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers and as premixed cocktails have risen in popularity, this feels like a natural progression ahead. We are looking forward to seeing customers embrace the canned cocktails as their new go-to drink,” Mr Turner said.

Arriving just in time for entertaining season, Vodka Cruiser Cocktails are the perfect drink to add a touch of fancy to summer plans. Whether it be the humble house party, backyard barbeque or five course degustation meal – there’s a flavour to match any occasion.

In line with their existing range, Vodka Cruiser Cocktails offer consumers a sweet and flavourful drink, served up in 275ml cans with an alcohol content of 5.5% and 1.2 standard drinks per serving, slightly higher than the core range. The entire range is vodka-based and contains no other alcohol.

Best enjoyed ice cold, Vodka Cruiser Cocktails are available to purchase now at bottle shops nationwide.

For all media enquiries please contact:
Ruby Loosli | | 0430 060 730
Shane D’Souza | | 0421 080 073

About Vodka Cruiser: Established in 2000, Vodka Cruiser is a favourite ready-to-drink vodka brand.

With fruit-inspired colours, the Vodka Cruiser range comes with strong flavour credentials and the ‘Premium Triple Distilled Vodka’ signature. Its core range consists of eight iconic flavours that were recently redeveloped to include less sugar and more natural tasting flavours. Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon-Line, Sunny Orange Passionfruit, Bold Berry Blend, Ripe Strawberry and Juicy Watermelon are the house favourites.

Vodka Cruiser also extends to other ranges and formats such as Vodka Cruiser Double and Vodka Cruiser Sugar Free.

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