GOOD TiDES Hard Seltzer, Australia’s much-loved refreshing vodka and sparkling water seltzers, has today launched its new brand platform and first fully integrated campaign – “Where Good Tides Resides” Using fun layered visuals, the new campaign celebrates the special feeling you get...
Read ArticleThe Boxing Day Ashes Test at the Melbourne Cricket Ground is expected to see beer lovers consume more of the amber ale than at any other Australian event since the pandemic started By the time fully-vaxed fans settle in to watch the first ball bowled, Carlton & United Breweries will have...
Read ArticleOne of Australia’s most iconic craft beers has been reimagined in time for summer Matilda Bay’s Redback wheat beer helped to kickstart the country’s craft movement when it was originally created by master brewer Phil Sexton in 1986 Mr Sexton parted ways with the original Matilda Bay in...
Read ArticleCarlton & United Breweries’ Abbotsford brewery is producing an extra 50,000 kegs of fresh tap beer so that beer lovers don’t go thirsty after pubs re-open tomorrow The kegs contain around 25 million litres - equivalent to nearly 9 million pots or more than 4 million pints – of well-loved...
Read ArticleOn 28 October 2021, Perth is set to welcome its long-awaited Pirate Life Brewery, in conjunction with one of Western Australia’s most awarded hospitality group operators, Andy Freeman’s Sneakers & Jeans (S&J) Not only will the new brewery bring a nationally recognised brand to WA, it will...
Read Article