Carlton & United Breweries (CUB), in partnership with CUB’s global company, AB InBev, today announced they will be bringing the first ever Hack the World event to Melbourne.
Hack the World is AB InBev’s innovation platform and global community through which it commits to work with start-ups, innovators, entrepreneurs and students, building solutions to bring people together for a better world.
The first Australian Hack the World event is looking for innovators, data scientists and entrepreneurs to hack the world together and find solutions to real business problems from 7- 8 October.
Sponsored and hosted by CUB at the company’s head office in Southbank, Melbourne, the event is partnered by Amazon Web Services (AWS), Aruba, a Hewlett Packard Enterprise Company, and organised by AngelHack.
AB InBev’s VP of Solutions for Asia Pacific South, Ken Cousins, said he was excited to bring Hack the World to Melbourne and to harness the creativity and innovation of Australians for the first time through this platform.
“We want to partner with great minds to give them the environment, mentoring and a stage to showcase their talents.”
“Through 36 hours of hacking real business problems, designers, developers and idea generators will collaborate to find the most innovative solutions through leveraging new technology. Bring your analytical and technical drive – we are ready!,” Mr Cousins said.
Hack the World teams will compete to help reimagine how to engage and transact with customers and consumers, to push the boundaries of what’s possible and help CUB shape the future of the beer industry.
Participants will have the chance to share in great prizes, including the possibility to join the talented CUB team and see their ideas rolled out through the business.
The winning team will receive a prize of $10,000 to develop their innovation and an AWS device for every team member. Other prizes include $5,000 AWS credits for both the best consumer and customer solution.
For more information on the event and for your opportunity to participate in bringing innovation to the Australian and Global beer world, please visit: