News

11 Aug

Farmers raise their glasses to home-grown beers

Victorian beer lovers can now enjoy Carlton Draught, Victoria Bitter and other iconic beers knowing they’ve been brewed with 100% Victorian barley purchased direct from local farmers For the first time in decades, beer brewed entirely with barley sourced straight from Wimmera and Mallee farms...

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27 Jul

Asahi Beverages team announcements

1 Carlton & United Breweries CEO Asahi Beverages is announcing that Peter Filipovic will be retiring as CEO of Carlton & United Breweries (CUB), our Australian alcohol business division Mr Filipovic will shortly achieve 25 years of service with the business, and following the successful...

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07 May

Victoria Bitter announces partnership to become the Official Beer of State of Origin

Victoria Bitter is pleased to announce its partnership with one of Australia’s biggest sporting events of the year, the 2021 State of Origin As the official beer sponsor of the NRL, VB is extending its hard-working partnership to the State of Origin through a range of touchpoints in stadium,...

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31 Mar

Vintage Cascade beer brews fresh bonds with Tassie farmers

Cascade Brewery and Asahi Beverages are strengthening their relationship with Tasmanian farmers by brewing a new beer with them, using fresh hops picked straight from their farm The return of Cascade First Harvest means Tasmanian beer lovers can once again enjoy a beer like very few others on...

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