Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired Since...
Read ArticleVB fans with skin in the game rejoice – we’re giving out free tattoos Sydney tattoo studio Hunter and Fox is on-board to ink up our most loyal fans with the brand-new VB logo for one day next month Thousands of hard-working Australians already have our famous white, green and red logo...
Read ArticleAustralia’s most refreshing and uncomplicated beer is becoming even more straight-forward From today, all Carlton Dry stubbies will be fitted with easy-to-use ring pull caps instead of twist tops No more wondering if you need a bottle-opener or not No more straining while your mates watch...
Read ArticleVictoria Bitter and the NRL have launched the Hardest Working short video series, which sees NRL stars Nathan Brown and Iosia Soliola surprise two hard-working NRL fans who have hit tough times The two-part series has just been released on NRLcom It features the players helping an RAAF veteran...
Read ArticleAustralia's greatest living racehorse will be commemorated with new limited-edition Winx Cans And befitting Winx’s legendary status, Australian singer Daryl Braithwaite was on-hand today at CUB’s Abbotsford Brewery to launch the cans Their release follows the unstoppable mare’s...
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